Growth Marketing Manager

DomainTools

. Generate, prioritize, and run growth experiments across the funnel from first visit to qualified opportunity .

Posted 10/10/2026full-timeRemote • United StatesMid-LevelSenior💰 $90,000 - $125,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B growth and demand generation marketing, with a strong focus on optimizing conversion rates through data-driven experiments and analytics. Proficient in managing paid acquisition strategies and leveraging tools for SEO and marketing automation.

Highest-signal resume keywords

B2B Growth MarketingConversion Rate OptimizationPaid Search ManagementGoogle AnalyticsMarketo Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

A/B TestingMultivariate TestingFunnel AnalyticsSEO FundamentalsSQLCRO ExperienceLead ScoringNurture FlowsBudget ManagementData Attribution

Soft Skills

Analytical SkillsClear WritingCollaboration

Tools & Technologies

SalesforceOptimizelyVWO6senseDemandbase

Industry Keywords

SaaSCybersecurityPerformance MarketingDemand GenerationProduct-Led Growth

Tech Stack

Tools & technologies

Cyber SecuritySQL

About the role

Key responsibilities & impact

Generate, prioritize, and run growth experiments across the funnel from first visit to qualified opportunity
Share experiment learnings with the team
Build lifecycle and nurture programs to move free users, trial users, and existing customers toward purchase and expansion
Optimize landing pages, forms, CTAs, and user journeys
Run A/B and multivariate tests to improve conversion rates
Manage and optimize paid search, paid social, especially LinkedIn, and retargeting
Lower cost per opportunity through paid acquisition optimization
Partner with Content on SEO strategy, keyword targeting, and technical SEO fixes
Build AI-assisted and agentic workflows for personalization, content variants, and experiment velocity
Own funnel analytics and dashboards with RevOps
Improve attribution and turn data into clear recommendations
Partner with Product Marketing on positioning tests, Product on in-app growth loops, and Sales on lead quality
Report to the Director of Demand Generation

Requirements

What you’ll need

4–7 years of B2B growth, performance, or demand generation marketing, ideally in SaaS or cybersecurity
Track record of experiments that measurably improved conversion, acquisition cost, or pipeline
Hands-on experience with paid search and paid social, including budget management and bid optimization
Website and CRO experience, including landing page testing and analytics setup
Experience with Google Analytics, Optimizely, VWO, or similar tools
Working knowledge of SEO fundamentals
Hands-on Marketo experience: building programs, smart campaigns, lead scoring, nurture flows, and reporting
Working fluency with Salesforce
Strong analytical skills, including building funnel reports, reading attribution, and sizing opportunities
Clear writing and ability to test messaging with a technical audience
Product-led growth experience with free tiers, trials, or self-serve funnels is a strong plus
Familiarity with threat intelligence, SecOps, or security analyst workflows is a strong plus
SQL or experience working directly with product usage data is a strong plus
Experience with ABM or intent data platforms such as 6sense or Demandbase is a strong plus
Experience building AI-assisted or agentic marketing workflows is a strong plus

Benefits

Comp & perks

Fully paid medical insurance premiums
Fully paid dental insurance premiums
Fully paid vision insurance premiums
401k retirement plan with company matching
Basic life insurance
Flexible PTO
Additional well-being benefits
Equal opportunity, diversity, equity and inclusion workplace