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E-commerce Specialist
Domes Resorts. Manage, monitor, and optimize paid campaigns across Google Ads, Meta Ads, TripAdvisor, Booking.com Sponsored Placements, and Expedia TravelAds to drive direct bookings and revenue growth.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing and optimizing paid digital marketing campaigns across platforms like Google Ads and Meta Ads, with a strong focus on data analysis, performance metrics, and conversion tracking. Proficient in utilizing web analytics tools such as GA4 and Google Tag Manager to drive revenue growth and enhance e-commerce performance.
Highest-signal resume keywords
Google Ads ManagementMeta Ads ManagementGA4 ProficiencyData AnalysisE-Commerce Performance
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign OptimizationConversion TrackingPerformance MetricsBudget ManagementData ValidationE-Commerce KPIsReportingDigital MeasurementAttributionMarket Analysis
Soft Skills
Analytical MindsetAttention to DetailOrganizational SkillsCommunication SkillsProblem-Solving Attitude
Tools & Technologies
Google Tag ManagerExcelPower BIAdvertising PixelsUTM StructuresTripAdvisorBooking.com Sponsored PlacementsExpedia TravelAdsOTA Advertising InterfacesGoogle Business Profiles
Certifications & Qualifications
Google Ads CertificationGoogle Analytics CertificationMeta Certification
Industry Keywords
Digital MarketingE-CommercePerformance MarketingHospitalityTravel
About the role
Key responsibilities & impact- Manage, monitor, and optimize paid campaigns across Google Ads, Meta Ads, TripAdvisor, Booking.com Sponsored Placements, and Expedia TravelAds to drive direct bookings and revenue growth.
- Track budgets, pacing, ROAS, and conversion performance at hotel level, making timely, data-led optimizations.
- Monitor e-commerce KPIs including bookings, room nights, revenue, conversion rate, traffic, and cost.
- Prepare clear, actionable performance reports for the commercial team.
- Ensure accurate tracking and measurement through GA4, Google Tag Manager, advertising pixels, and UTM structures.
- Validate data across platforms and flag discrepancies.
- Support hotel websites and booking engines, including offers, landing pages, and conversion journeys.
- Maintain Google Business Profiles, TripAdvisor profiles, and OTA advertising interfaces.
- Collaborate with Marketing, Revenue, Sales, Reservations, hotel teams, agencies, and technology partners.
- Support new hotel openings, seasonal launches, and tactical campaigns.
- Conduct competitor, market, and channel analysis to uncover growth opportunities.
- Test new tools, campaign formats, and automations to improve digital performance across the resort portfolio.
Requirements
What you’ll need- A strong mathematical and analytical mindset: confident working with numbers, budgets, percentages, and performance metrics every day.
- Ability to interpret campaign, website, booking, and revenue data and translate findings into clear insights and concrete actions.
- Hands-on knowledge of Google Ads and Meta Ads, with a performance-driven, ROI-focused approach to campaign management and optimization.
- Good understanding of web analytics, conversion tracking, attribution, and digital measurement, including GA4 and Google Tag Manager.
- Excellent organizational and time-management skills to handle multiple hotels, campaigns, deadlines, and priorities in a fast-paced environment.
- Strong attention to detail, especially in data accuracy, tracking, and reporting.
- Strong communication and collaboration skills, commercial awareness, curiosity, and a proactive, problem-solving attitude.
- Bachelor's degree in Marketing, Business Administration, Digital Marketing, Tourism, Economics, or a related field.
- Minimum 2–3 years of experience in e-commerce, digital marketing, performance marketing, or a similar role; hospitality or travel experience is a plus.
- Practical experience with Google Ads, Meta Ads Manager, GA4, and Google Tag Manager; experience with travel advertising platforms is desirable.
- Experience in reporting and data analysis using Excel and/or BI tools; familiarity with Power BI is an advantage.
- Professional working proficiency in English.
- Google Ads, Google Analytics, Meta, or other relevant digital certifications are desirable.
Benefits
Comp & perks- Becoming a member of an organization, the number one priority is its people, it cares about their well-being, and it gives them room to grow and develop their skills.
- Various and diverse opportunities within the Group.
- Feeling safe and secure within a fast-paced organization.
- Competitive remuneration package.