Senior Digital Channels Analyst

Domo Inovação

. Integrate business strategy into the daily operations of a multidisciplinary squad (Product, UX, Tech, and Marketing), using data to guide decisions, challenge hypotheses, and drive results for the customer app .

Posted 9/22/2026full-timeRemote • BrazilSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in integrating business strategy with digital product operations, utilizing data analysis to optimize customer journeys and in-app communication strategies. Proficient in funnel analysis and A/B testing methodologies to enhance user experience and drive engagement metrics.

Highest-signal resume keywords

Funnel AnalysisA/B TestingData AnalysisIn-App Communication StrategyAgile Environment Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data IntegrationDigital Channel ExperienceCustomer Journey AnalysisStatistical Significance InterpretationEngagement Metrics MonitoringConversion Metrics AnalysisRetention Metrics AnalysisHypothesis FormulationUX Principles UnderstandingMonetization Models Knowledge

Certifications & Qualifications

Bachelor’s Degree in Business AdministrationPostgraduate Degree or MBA in Data, Digital Marketing, or Business Intelligence

Industry Keywords

Digital ProductsRetail AppsCommercial BankingFinancial ServicesCustomer EngagementMessage OrchestrationSegmentationPersonalizationPerformance MetricsAgile Methodologies

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Integrate business strategy into the daily operations of a multidisciplinary squad (Product, UX, Tech, and Marketing), using data to guide decisions, challenge hypotheses, and drive results for the customer app
Track digital journeys, campaigns, and in-app communication strategies (push notifications, banners, and journeys), evaluating performance and recommending optimizations
Monitor and deepen analysis of the squad’s key metrics (engagement, conversion, retention, NPS/CSAT, and feature adoption)
Analyze the app’s navigation and conversion funnel, identifying friction and drop-off points as well as customer behavior
Design and validate experience improvement hypotheses through A/B testing and qualitative and quantitative studies
Support the definition and prioritization of the performance team’s backlog based on potential impact

Requirements

What you’ll need

Bachelor’s degree in Business Administration, Advertising, Engineering, Statistics, or a related field
Experience with digital channels, digital products, or data, preferably in a retail, commercial banking, or financial services app
Knowledge of digital businesses, including monetization models, customer journeys, and the dynamics of financial or retail apps
In-app communication strategy, including segmentation, personalization, and message orchestration (push notifications, in-app messages, and email)
Experience with funnel analysis, including acquisition, activation, retention, and conversion metrics, with the ability to identify bottlenecks
Knowledge of testing methodologies, including A/B test design, hypothesis formulation and validation, and interpretation of statistical significance
Knowledge of data analysis and data integration
Understanding of UX principles to support experience improvement recommendations
Experience working in an agile environment (squads, sprints, and backlogs)
Postgraduate degree or MBA in Data, Digital Marketing, or Business Intelligence is a plus
SQL knowledge is a plus

Benefits

Comp & perks

Health and dental insurance
Wellhub (formerly Gympass)
Public transportation allowance
Meal and food allowances
Mercantil Academy (learning platform) and partnerships with educational institutions
Private pension plan
Life insurance
Day off
Extended maternity and paternity leave