Art Director

dopay

. Own and evolve dopay’s visual identity and creative direction across the business, aligned with brand framework and guidelines .

Posted 10/15/2026full-timeCairo • EgyptLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in creative direction and production, with a strong focus on digital campaigns, video editing, and audience engagement strategies. Proficient in developing brand guidelines and utilizing AI tools to enhance creative workflows while ensuring quality and consistency across Arabic and English materials.

Highest-signal resume keywords

Creative DirectionVideo EditingAdobe Creative SuiteAudience EngagementAI Tools Integration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Creative DirectionVideo EditingMotion DesignStorytellingCampaign DevelopmentBrandingSocial Media ContentDigital AdvertisingGraphic DesignContent Creation

Soft Skills

Strong CommunicationCollaborationAttention to DetailCuriosityAdaptability

Tools & Technologies

Adobe PhotoshopAdobe IllustratorAdobe After EffectsAdobe Premiere ProAdobe InDesignGeminiAdobe FireflyRunwayHiggsfield

Industry Keywords

FintechFinancial ServicesDigital-First EnvironmentsAudience PersonasOrganic ReachEngagement StrategiesArabic CommunicationsEnglish Communications

About the role

Key responsibilities & impact

Own and evolve dopay’s visual identity and creative direction across the business, aligned with brand framework and guidelines
Develop 360° online and offline campaigns spanning social content, digital ads, landing pages, distribution points, events, and printed materials
Translate business objectives, audience insights, and briefs into concepts, storyboards, designs, and finished assets
Define social media art direction and produce channel-specific carousels, videos, and motion graphics for LinkedIn, Facebook, Instagram, and TikTok
Grow organic reach and engagement through relevant content and recurring series, using performance insights to improve hooks, storytelling, and formats
Direct, produce, and edit videos, including scripts, framing, pacing, sound, and visual storytelling
Integrate AI tools into creative production while maintaining quality and brand consistency
Lead creative for distribution points, event booths, activations, signage, and printed collateral across governorates
Create practical brand guidelines, templates, and reusable assets for Arabic and English materials
Collaborate with Marketing, Product, Customer Success, and Sales; present creative recommendations and guide contributors from brief to delivery

Requirements

What you’ll need

6+ years of creative experience, including leading Art/creative direction and hands-on production in digital-first environments
Strong portfolio covering campaigns, branding, social content, video, motion, and offline brand experiences
Ability to develop bold concepts and execute independently, with strong design, video editing, storytelling, and attention to detail
Understanding of audience personas and platform-specific creative across LinkedIn, Facebook, Instagram, and TikTok, with examples of improving organic reach or engagement
Adobe Creative Suite: Photoshop, Illustrator, After Effects, Premiere Pro, InDesign
Video editing and motion design
Practical AI experience in creative production, including Gemini, Adobe Firefly, Runway, and Higgsfield, with clear examples of workflows and results
Understanding of Egyptian audiences and Arabic and English communications, including ability to assess copy for clarity, tone, and visual potential
Strong communication and collaboration skills, with confidence to challenge briefs, explain creative decisions, and guide contributors
Strong sense of ownership, curiosity, and adaptability, with ability to manage priorities and deliver in a lean, fast-paced team
Experience in fintech, financial services, or brands serving both businesses and consumers is a plus

Benefits

Comp & perks

Meaningful impact on businesses and workers through financial inclusion
Opportunity to contribute creativity to dopay’s mission of giving workers greater control over their money