Head of Brand Marketing, CPG

Dotdash Meredith

. Own brand positioning and go-to-market narratives for assigned brands .

Posted 10/8/2026full-timeRemote • United StatesLead💰 $130,000 - $150,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in brand marketing and go-to-market strategies, with a strong focus on storytelling, audience insights, and cross-functional collaboration. Proficient in creating impactful presentations and managing multiple priorities in a fast-paced environment.

Highest-signal resume keywords

Brand MarketingGo-To-Market StrategyCreative WritingKeynote PresentationCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand PositioningAdvertising Materials DevelopmentEditorial InsightsPresentation QualityAudience StorylinesIntegrated MarketingPackaging OpportunitiesBeverage/CPG ExperienceDeadline ManagementStorytelling

Soft Skills

Strong JudgmentAttention to DetailProactive ApproachCollaborationCommunication Skills

Tools & Technologies

KeynotePowerPoint

Industry Keywords

Advertising LandscapePublishingMediaDigital OpportunitiesSocial MediaPrintExperiential Marketing

About the role

Key responsibilities & impact

Own brand positioning and go-to-market narratives for assigned brands
Translate core messages, audience storylines, and editorial priorities into materials for advertising clients
Lead conversations with editorial teams to identify initiatives, tentpoles, franchises, and content opportunities
Package editorial opportunities into advertiser-ready programs aligned with brand DNA and business priorities
Partner strategically with Sales, Sales Marketing, Account Strategy, Content Strategy, Design, and Research
Roll out new materials and opportunities internally
Support sales conversations as needed
Ensure assigned brands remain top of mind
Manage timelines and prioritize deliverables
Maintain high standards for storytelling and presentation quality
Improve the efficiency and consistency of the brand marketing process across assigned workstreams

Requirements

What you’ll need

Bachelor’s degree preferred or equivalent experience
7–9 years of relevant experience in brand marketing, pre-sale marketing, integrated marketing, publishing, media, or a related field
Experience in the Beverage/CPG space is required
Experience developing and presenting advertiser-facing go-to-market materials and packaging opportunities grounded in editorial and audience insights
Experience serving as a strategic cross-functional partner in a deadline-driven environment
Excellent creative writing and storytelling skills
Ability to execute visually impactful presentations in Keynote and PowerPoint
Strong written, verbal, and presentation skills
Understanding of the advertising and publishing landscape, including digital, social, print, and experiential opportunities
Strong organizational skills and attention to detail
Ability to manage multiple priorities in a fast-paced environment
Proactive, collaborative approach
Ability to move initiatives forward and identify opportunities grounded in brand DNA
Ability to connect audience, brand, and marketplace insights to revenue-generating opportunities
Strong judgment and comfort navigating ambiguity while balancing strategy and execution
Less than 10% travel required to brand events, meetings, or partner-facing opportunities as needed
Must satisfy employment authorization verification through the federal E-Verify program

Benefits

Comp & perks

Annual bonuses
Short- and long-term incentives
Medical coverage
Dental coverage
Vision coverage
Prescription drug coverage
Unlimited paid time off (PTO)
Adoption or surrogate assistance
Donation matching
Tuition reimbursement
Basic life insurance
Basic accidental death & dismemberment insurance
Supplemental life insurance
Supplemental accident insurance
Commuter benefits
Short-term and long-term disability
Health savings accounts
Flexible spending accounts
Family care benefits
401K savings plan with company match
10-12 paid holidays annually
Paid parental leave for birthing and non-birthing parents
Voluntary pet insurance
Accident, critical and hospital indemnity health insurance coverage
Voluntary life and disability insurance