Senior Manager, Event Marketing

Dotdash Meredith

. Develop and execute integrated, multi-channel marketing strategies across People Inc.’s festivals and events .

Posted 10/8/2026full-timeRemote • United StatesSenior💰 $85,000 - $100,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing integrated marketing strategies for events, with a strong focus on driving attendance and revenue. Proficient in managing multi-channel campaigns and collaborating with diverse stakeholders to enhance brand growth and consumer demand.

Highest-signal resume keywords

Direct-To-Consumer Marketing ExperiencePaid Social Media BuyingProject Management SkillsData-Driven KPI AnalysisEvent Marketing Strategy

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Strategy DevelopmentEvent PositioningAudience Demographics AnalysisBudgeting and ExecutionCustomer Profile Development

Soft Skills

Strong Communication SkillsAttention to DetailCollaboration SkillsRelationship Building

Tools & Technologies

Meta Business SuiteJiraGoogle SuiteSocial Automation SystemsAirtable

Industry Keywords

Event MarketingFestivalsMulti-Channel MarketingConsumer DemandAttendance Projections

About the role

Key responsibilities & impact

Develop and execute integrated, multi-channel marketing strategies across People Inc.’s festivals and events
Drive attendance, ticket revenue, and brand growth
Lead marketing strategy, planning, budgeting, and execution for the Food & Wine Classic in Aspen, Charleston, and other events
Develop event positioning, attendee personas, and customer profiles
Steward event brands and build sustained consumer demand
Collaborate with internal stakeholders in a complex, matrixed organization
Coordinate use of People Inc. marketing channels
Build relationships with local businesses, community leaders, tourism partners, and cultural organizations
Coordinate direct mail, paid social campaigns, grassroots marketing, programmatic, search, and other paid channels
Work with editorial staff to create event assets, highlight milestones, and develop event stories
Develop social media schedules, track editorial impact, and manage event-specific social media accounts
Analyze marketing campaigns, attendance projections, and event audience demographics

Requirements

What you’ll need

Bachelor’s degree, preferably in marketing, communications, or a related field, or equivalent work experience
Minimum 7+ years direct-to-consumer marketing experience, preferably for events/festivals
Strong communication skills for collaboration with internal and external stakeholders
Paid social and media buying experience
Exceptional attention to detail
Effective project management skills and ability to manage multiple projects simultaneously to meet deadlines
Experience with data-driven KPIs, tracking, and reporting success
Proficiency with Meta Business Suite, Jira, Google Suite, social automation systems, and Airtable
Approximately 15% travel required
Employment authorization verification through the federal E-Verify program

Benefits

Comp & perks

Annual bonuses
Short- and long-term incentives
Medical coverage
Dental coverage
Vision coverage
Prescription drug coverage
Unlimited paid time off (PTO)
Adoption or surrogate assistance
Donation matching
Tuition reimbursement
Basic life insurance
Basic accidental death & dismemberment
Supplemental life insurance
Supplemental accident insurance
Commuter benefits
Short-term and long-term disability
Health savings accounts
Flexible spending accounts
Family care benefits
401K savings plan with a company match program
10-12 paid holidays annually
Generous paid parental leave for birthing and non-birthing parents
Voluntary pet insurance
Accident, critical and hospital indemnity health insurance coverage
Voluntary life and disability insurance
Fully remote work with no in-office requirements