Head of Analytics & Experimentation – CRO, Customer Journey

Dr. Berg Nutritionals

. Own core customer and revenue metrics and definitions, including conversion, retention, LTV, and revenue .

Posted 10/27/2026full-timeRemote • United StatesLead💰 $125,000 - $150,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in analytics and experimentation, with a strong focus on customer journey metrics, data validation, and cross-departmental collaboration. Proven ability to translate complex data into actionable insights and recommendations for leadership.

Highest-signal resume keywords

7+ Years In AnalyticsStrong SQL SkillsPower BI ExperienceTesting Program OwnershipDTC E-Commerce Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

AnalyticsBusiness IntelligenceExperimentationConversion Rate OptimizationFunnel AnalysisStatistical SignificanceKPI FrameworkData ModelingRevenue Impact MeasurementDocumentation Creation

Soft Skills

Clear CommunicationCross-Functional CollaborationConflict ResolutionAnalytical ThinkingRecommendation Development

Tools & Technologies

Microsoft OfficeExcelPower BISQLData Platforms

Industry Keywords

DTC E-CommerceSubscription Business ModelsCustomer JourneyRevenue MetricsHigh-Volume Analytics

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own core customer and revenue metrics and definitions, including conversion, retention, LTV, and revenue
Maintain the metrics catalog relied upon by teams
Validate data accuracy before it reaches decision-makers
Translate leadership business questions into requirements, queries, and data models
Partner with data engineering to ensure the data platform captures business needs
Build and evolve reporting and dashboards, beginning with the customer journey dashboard
Own the cross-departmental experimentation roadmap, prioritized by revenue potential, traffic, and funnel drop-off
Set standards for test proposals, design, execution, and evaluation
Establish a shared intake process and KPI framework
Instrument the customer journey with KPIs and data points for every stage
Lead analysis of test results, including statistical significance, incremental revenue, and win rate
Improve test briefs by refining hypotheses and success metrics
Resolve conflicts when teams want to test the same page or audience
Run regular test reviews and maintain a shared library of learnings
Provide evidence behind major decisions and explain what is happening, why, and what the data suggests
Turn analysis into recommendations for the Director of Customer Journey & Revenue and executive leadership
Represent analytics and testing in cross-functional planning
Write queries, configure tests, and build reports as needed
Within the first 90 days, instrument the full journey, establish a Phase 1 metrics catalog, assess performance opportunities, and launch test prioritization and initial tests

Requirements

What you’ll need

7+ years in analytics, BI, experimentation, CRO, or growth analytics, including leading a program or function across multiple teams
Experience at a high-volume DTC e-commerce brand
Experience with subscription or replenishment business models
Strong SQL and hands-on experience with Power BI
Deep comfort with statistics, funnel analysis, attribution, and measuring revenue impact across multiple data sources
Proven ownership of a testing program end to end: roadmap, prioritization model, KPI framework, and process
Strong partnerships across content, lifecycle/CRM, development, and design departments without directly managing those teams
Experience creating documentation, processes, and shared resources that teams use
Ability to turn analysis into clear, concise recommendations for leadership, in writing and in person
Up-to-date Mac or Windows computer with anti-virus protection
Reliable high-speed internet connection
Quiet, distraction-free workspace
Tech-savvy and comfortable learning new tools and software
Experienced using Microsoft Office tools (Excel, Outlook, Teams, Word, OneDrive)
Applicants must be legally authorized to work in the United States for any employer (W-2) positions
Not currently hiring California-based employees

Benefits

Comp & perks

Comprehensive medical, dental, and vision insurance with 80% of premiums covered by the company
80 hours of paid vacation after one year of employment
Additional PTO that grows as you grow with us (tenure-based increases)
40 hours of personal days each year
Paid gym membership
7 paid holidays
50% discount on all Dr. Berg products
Fully remote work with a strong emphasis on healthy work-life balance
Up-to-date Mac or Windows computer with anti-virus protection
Reliable high-speed internet connection
Quiet, distraction-free workspace