Manager, Content & Employer Brand

DraftKings Inc.

. Lead content and editorial strategy, translating employer brand, audience insights, and hiring priorities into a roadmap and editorial calendar .

Posted 10/6/2026full-timeUnited StatesSeniorLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading content and editorial strategy, with a strong focus on employer branding and audience insights. Proven ability to develop scalable content strategies and lead creative teams while utilizing data-informed approaches and AI tools for enhanced content performance.

Highest-signal resume keywords

Content MarketingEmployer BrandingPeople LeadershipAI FluencyExceptional Writing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content StrategyEditorial DirectionStorytellingDigital CampaignsVideo ProductionSocial Media ManagementEmail MarketingData AnalysisContent Performance MeasurementContent Development

Soft Skills

Relationship BuildingCollaborationCoachingFeedback

Tools & Technologies

AI ToolsContent Management Systems

Certifications & Qualifications

Bachelor’s Degree in MarketingBachelor’s Degree in Communications

Industry Keywords

Employer BrandContent MarketingDigital MediaCreative Talent DevelopmentGaming License

About the role

Key responsibilities & impact

Lead content and editorial strategy, translating employer brand, audience insights, and hiring priorities into a roadmap and editorial calendar
Set creative and editorial direction across copy, video, graphics, social media, long-form storytelling, and campaigns
Build an integrated content engine across organic social, paid media, careers site, email, and other candidate touchpoints
Develop globally scalable content strategies adapted to local market needs
Define the strategy and creative vision for DraftKings Life
Lead and develop the content team through coaching and feedback
Own content intake and prioritization from brief through production and approval
Partner with Internal Communications, Public Relations, Legal, Brand, and Talent Acquisition
Use content performance, recruiting outcomes, AI, and emerging search trends to improve content creation and distribution

Requirements

What you’ll need

A Bachelor’s Degree in Marketing, Communications, or a related field
At least 7 years of experience in content marketing, employer brand, or a related field
At least 3 years of people leadership experience developing writers, content marketers, or creative talent
Exceptional writing and editing skills, with a portfolio demonstrating compelling storytelling across audiences and formats
Experience leading content across video, social media, graphics, digital campaigns, web, email, and long-form editorial for different markets and audiences
Data-informed approach to content, connecting creative performance and audience insights to business and recruiting outcomes
Strong AI fluency and experience using AI tools for content development, audience insights, personalization, workflows, or discoverability
Strong relationship-building skills and ability to collaborate cross-functionally
May be required to obtain a gaming license issued by the appropriate state agency as a condition of employment