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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading creative teams and developing compelling digital content across various platforms, with a strong focus on brand consistency and quality control. Proficient in leveraging generative AI tools like PencilAI for innovative campaign development and visual storytelling.
Highest-signal resume keywords
5+ Years Graphic Or Digital Design ExperienceProven Experience Using Generative AIStrong Portfolio Of Campaign Key VisualsProficiency In Adobe Creative SuiteExperience Leading And Mentoring Designers
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Graphic DesignDigital DesignE-Commerce Campaign CreationTypographyCompositionLayoutVisual HierarchySocial Media Content DevelopmentGenerative AIPencilAI
Soft Skills
Strong English Communication SkillsOrganisational SkillsCollaborative MindsetProactive ApproachMentoring
Tools & Technologies
Adobe Creative SuiteFigmaPencilAI
Industry Keywords
FMCGBrand StewardCampaign Key VisualsDigital Brand CommunicationsBrand Guidelines
About the role
Key responsibilities & impact- Lead the creative output of the Danone Digital team across Spain and Benelux
- Develop creative concepts, campaign key visuals and master assets for digital adaptations
- Create engaging social media content
- Adapt campaign ideas for each platform, considering visual hooks, storytelling and audience relevance
- Supervise e-commerce campaign assets and product content
- Act as Brand Steward across Danone Spain and Benelux
- Interpret brand guidelines and global toolkits while ensuring consistency across markets and channels
- Lead three junior designers through creative direction, feedback and mentoring
- Review and approve day-to-day design work for creative quality, brand accuracy, copy, packaging details and technical specifications
- Use PencilAI for ideation, image generation, content development and campaign variations
- Refine AI-generated outputs into polished, production-ready assets using generative AI and conventional design tools
- Evaluate AI outputs for visual artefacts, product accuracy, brand consistency and brief suitability
- Collaborate with Account and Project Management teams to clarify briefs, align priorities and flag risks
- Present creative proposals and explain design decisions to clients and internal stakeholders
- Track design trends, social content formats and emerging AI capabilities
Requirements
What you’ll need- 5+ years of professional experience in graphic or digital design
- Strong portfolio of campaign key visuals, social media content and digital brand communications
- Strong FMCG experience
- Experience working with established brands and detailed brand guidelines
- Proven experience using generative AI in commercial creative projects
- Hands-on PencilAI experience strongly preferred, or substantial experience with comparable AI workflows and ability to adopt PencilAI quickly
- Experience leading, supervising or mentoring designers
- Strong understanding of typography, composition, layout and visual hierarchy
- Current understanding of social media content and platform-relevant creative development
- Experience creating e-commerce campaigns or product content
- Proficiency in Adobe Creative Suite and confidence working in Figma
- Ability to balance hands-on creative development with team supervision and quality control
- Strong English communication skills and confidence presenting to international clients and stakeholders
- Strong organisational skills and ability to manage multiple projects and priorities in an agency environment
- Proactive, collaborative mindset and commitment to creative quality and developing others
- English mandatory
- Spanish preferred; other languages a plus
Benefits
Comp & perks- Remote flex Fridays from 9:00 AM to 2.30 PM
- Three weeks of remote work per year
- Summer working hours across July and August (9:00 AM to 4.00 PM)
- Free English & Spanish classes
- Access to Wellhub wellness platform with fitness and wellbeing options
- Flexible retribution plan for meals, transport and childcare
- 22 working days of holidays, plus 3 collective-agreement days and national and local public holidays
- Bright, spacious offices in the heart of Barcelona
- Competitive salary with real growth opportunities
- Global environment and cutting-edge tools
- Diversity, equity and inclusion-focused workplace