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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading partner marketing strategies and executing go-to-market initiatives, with a strong focus on building relationships and optimizing campaign performance. Proficient in managing MDF investments and developing scalable marketing processes within B2B SaaS and cybersecurity environments.
Highest-signal resume keywords
B2B Marketing ExperiencePartner Marketing OwnershipCampaign Performance AnalysisProject Management SkillsRelationship Building
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Go-To-Market StrategyDemand GenerationCampaign OptimizationPerformance MeasurementMDF ManagementFunnel AnalysisPartner Program DevelopmentCross-Functional CollaborationEvent CoordinationContent Creation
Soft Skills
Analytical JudgmentCommunication SkillsLeadership Without AuthorityAdaptabilityTrust Building
Tools & Technologies
GleanClaude
Industry Keywords
B2B SaaSCybersecurityComplianceChannel PartnersVARsMSPsSystems IntegratorsCo-MarketingChannel SalesDemand Generation
Tech Stack
Tools & technologiesCyber Security
About the role
Key responsibilities & impact- Lead partner marketing strategy and execution across Drata’s priority Channel and Audit partners
- Build and adapt joint go-to-market strategies with Revenue Marketing and Business Development
- Develop relationships with Channel partner marketing and sales leaders, strategic VARs, large solution providers, and Audit partners
- Design and execute partner campaigns, events, webinars, demand generation, content, sponsorships, and MDF-backed programs
- Manage MDF and co-marketing investments, including requests, spend prioritization, campaign coordination, commitment tracking, and pipeline ROI measurement
- Analyze campaign, partner, funnel, and investment performance to optimize programs and spending
- Build scalable Channel marketing processes and resources, including event workflows, campaign templates, prioritization practices, tracking, and follow-up handoffs
- Collaborate with BD, Sales, Field Marketing, Demand Generation, Corporate and Product Marketing, and Marketing Operations
- Autonomously manage a broad portfolio, prioritizing high-impact partner work
Requirements
What you’ll need- 5+ years of B2B marketing experience with significant Channel or partner marketing ownership
- Experience with VARs, resellers, MSPs, or systems integrators
- Track record of developing and executing partner go-to-market strategies and full-funnel programs generating measurable qualified pipeline
- Strong analytical judgment using pipeline, opportunity progression, MDF, and campaign performance
- Ability to build trusted partner relationships and lead cross-functional work without direct authority
- AI-forward mindset and practical use of tools such as Glean and Claude
- Project management and communication skills to create repeatable processes and deliver complex programs from strategy through measurement
- Pre-existing marketing relationships with strategic Channel partners, including major VARs
- Experience in B2B SaaS, cybersecurity, compliance, or related technology environments
- Experience with partner programs involving tiering, MDF, co-marketing, or channel sales motions
- Experience working across regions or adapting programs for different partner and market needs
Benefits
Comp & perks- Stock equity
- Up to 100% employer-paid medical, dental, and vision premiums for employees and dependents
- Comprehensive wellness benefits
- Healthcare concierge services
- 401(k) plan
- Company-paid life and disability insurance
- Tax-advantaged spending accounts
- Discounted voluntary offerings
- Paid parental leave after six months of employment
- Kindbody fertility and family-building benefits
- Dedicated leave specialists
- Annual professional and personal development stipends
- Internal learning opportunities
- Flexible vacation policy
- Paid holidays
