Marketing Specialist

Dresden Partners Community

. Support the creation of omnichannel communications, including email, in-product messaging, webinars, educational resources, and community initiatives .

Posted 11/6/2026full-timeRemote • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in Demand Generation, focusing on omnichannel communications and customer journey optimization. Proficient in utilizing CRM systems and data visualization tools to enhance customer engagement and retention.

Highest-signal resume keywords

Demand Generation ExperienceSalesforce ProficiencyData Visualization ToolsMarketing Automation PlatformsBachelor's Degree in Marketing

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Demand GenerationCustomer Journey OptimizationCampaign ExecutionMetrics TrackingContent Development

Soft Skills

CollaborationCommunicationCustomer Engagement

Tools & Technologies

SalesforceTableauPower BIMarketoEloquaMicrosoft OfficeGoogle Workspace

Industry Keywords

Omnichannel CommunicationsCustomer RetentionAccount GrowthCustomer SuccessEducational Resources

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Support the creation of omnichannel communications, including email, in-product messaging, webinars, educational resources, and community initiatives
Collaborate on the continuous improvement of the customer journey, from onboarding through renewal
Assist with re-engagement programs to increase retention rates
Execute campaigns and targeted messaging for the installed customer base to drive account growth
Work closely with the Sales, Account Management, and Customer Success teams
Manage the collection of testimonials, success stories, reviews, customer stories, and referrals
Develop internal and external materials, including fact sheets, presentations, email templates, FAQs, and case studies, that communicate the platform’s ROI and value
Support the tracking of metrics and testing to optimize adoption, activation, engagement, and renewal

Requirements

What you’ll need

3 years of experience in Demand Generation
Bachelor’s degree in Marketing, Communications, or a related field
Proficiency with Salesforce or other customer relationship management systems
Experience with data visualization tools such as Tableau, Power BI, or similar platforms
Knowledge of marketing automation platforms, such as Marketo and Eloqua
Proficiency in Microsoft Office and Google Workspace
Advanced conversational English for effective interaction with international teams

Benefits

Comp & perks

Competitive salary
Attendance and punctuality bonuses
Statutory benefits, including IMSS, annual bonus, and paid vacation
Life insurance
Funeral expense insurance
Major medical insurance
Supplemental medical expense coverage
Remote work