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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B prospecting, lead research, and email marketing, with a strong command of HubSpot CRM and design tools like Canva or Figma. Capable of managing marketing priorities, organizing outreach efforts, and maintaining accurate records while ensuring brand consistency.
Highest-signal resume keywords
B2B ProspectingHubSpot CRM ExperienceEmail MarketingHealthcare Marketing ExperienceCanva or Figma Proficiency
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Lead ResearchEmail Campaign DevelopmentMarket ResearchData TrackingProofreading
Soft Skills
Excellent Written CommunicationHighly OrganizedDetail-OrientedDependableInitiative
Tools & Technologies
HubSpotCanvaFigmaGoogle WorkspaceSlack
Industry Keywords
Healthcare MarketingB2B SalesProspect ListsMarketing MaterialsConfidential Business Information
About the role
Key responsibilities & impact- Research health plans, employers, brokers, and healthcare organizations for B2B prospecting
- Build accurate prospect lists based on ideal customer profiles and identify decision-makers
- Support outreach to prospective B2B customers
- Maintain HubSpot CRM records and organize contacts
- Create prospect lists and help develop and execute email nurture campaigns
- Distribute press releases, case studies, and marketing materials
- Draft outreach emails, customer communications, and thank-you notes
- Proofread materials for accuracy and brand consistency
- Identify relevant healthcare conferences, associations, speaking opportunities, sponsorships, and partnership prospects
- Coordinate outreach and follow-up for industry research and events
- Research competitors and market opportunities
- Maintain trackers and prepare weekly marketing reports, including updates for the COO, CEO, and board as requested
- Use Canva or Figma for simple graphics, presentations, and marketing materials
- Manage marketing priorities and coordinate meetings
- Capture action items, track deadlines, and follow up with stakeholders to keep projects on schedule
- Schedule candidate interviews and work tests
- Track contractor deliverables and invoices
- Keep shared files and brand assets organized
- Review DrHouse's website before the interview
Requirements
What you’ll need- Excellent written English, research, and communication skills
- Hands-on HubSpot experience required
- Experience with B2B prospecting, lead research, and email marketing
- Working knowledge of Canva or Figma, Google Workspace, and Slack
- Highly organized, detail-oriented, and dependable
- Comfortable using AI tools to improve research and productivity, with strong fact-checking and quality control
- Able to work independently, take initiative, and follow through
- Trustworthy with confidential business information
- Healthcare marketing experience is required
- Regular overlap with U.S. Central Time (CT) business hours
- Brief introduction and 1 to 2 examples of relevant marketing, research, CRM, or campaign work completed for the application
Benefits
Comp & perks- Remote work arrangement
- Regular overlap with U.S. Central Time (CT) business hours
