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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B prospecting, lead research, and healthcare marketing, with proficiency in HubSpot CRM and design tools like Canva or Figma. Strong written communication and organizational skills are essential for managing outreach and marketing initiatives.
Highest-signal resume keywords
B2B ProspectingHubSpot CRM ExperienceHealthcare Marketing ExperienceLead ResearchEmail Marketing
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
B2B ProspectingLead ResearchEmail MarketingProofreadingCreating GraphicsMarketing ReportingOrganizing ContactsManaging DeadlinesFact-CheckingQuality Control
Soft Skills
Excellent Written CommunicationHighly OrganizedDetail-OrientedDependableInitiative
Tools & Technologies
HubSpotCanvaFigmaGoogle WorkspaceSlack
Industry Keywords
Healthcare MarketingB2BMarket ResearchPress ReleasesSponsorships
About the role
Key responsibilities & impact- Research health plans, employers, brokers, and healthcare organizations for B2B prospecting.
- Build prospect lists based on ideal customer profiles, identify decision-makers, and support outreach.
- Maintain HubSpot CRM records, organize contacts, create prospect lists, and help execute email nurture campaigns.
- Distribute press releases, case studies, and marketing materials.
- Draft outreach emails, customer communications, and thank-you notes.
- Proofread materials for accuracy and brand consistency.
- Research healthcare conferences, associations, speaking opportunities, sponsorships, and partnership prospects.
- Coordinate outreach and follow-up for industry opportunities.
- Research competitors and market opportunities, maintain trackers, and prepare weekly marketing reports for leadership and the board.
- Create simple graphics, presentations, and marketing materials using Canva or Figma.
- Manage marketing priorities, coordinate meetings, capture action items, track deadlines, and follow up with stakeholders.
- Schedule candidate interviews and work tests.
- Track contractor deliverables and invoices.
- Organize shared files and brand assets.
Requirements
What you’ll need- Excellent written English, research, and communication skills.
- Hands-on HubSpot experience required.
- Experience with B2B prospecting, lead research, and email marketing.
- Working knowledge of Canva or Figma, Google Workspace, and Slack.
- Highly organized, detail-oriented, and dependable.
- Comfortable using AI tools to improve research and productivity, with strong fact-checking and quality control.
- Able to work independently, take initiative, and follow through.
- Trustworthy with confidential business information.
- Healthcare marketing experience is required.
- Must be able to regularly overlap with U.S. Central Time (CT) business hours.
Benefits
Comp & perks- Remote work arrangement
- Regular overlap with U.S. Central Time (CT) business hours
