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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing social media platforms and creating engaging content tailored for B2B and consumer audiences. Proficient in analyzing performance data to optimize campaigns while adhering to healthcare marketing regulations.
Highest-signal resume keywords
Social Media ManagementB2B Content CreationCanva ProficiencyShort-Form Video ExperienceHealthcare Marketing Knowledge
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Social CopywritingContent Strategy DevelopmentPerformance Data AnalysisCampaign ExecutionContent Calendar Management
Soft Skills
CreativityProactivityOrganizationCollaborationJudgment
Tools & Technologies
CanvaAI ToolsSocial Media Platforms
Industry Keywords
Healthcare MarketingHIPAA ComplianceUser-Generated ContentContent EscalationSocial Engagement
About the role
Key responsibilities & impact- Manage Instagram, Facebook, TikTok, LinkedIn, and YouTube
- Create B2B content for LinkedIn and consumer content for other channels
- Develop social campaigns tied to business priorities, seasonal moments, audience needs, and trends
- Build and maintain a rolling 30-day content and campaign calendar
- Generate ideas and write hooks, captions, and post copy
- Create everyday posts in Canva using templates, existing assets, carousels, UGC, and simple short-form video
- Help build UGC and creator strategy, especially for TikTok and Instagram
- Engage with relevant accounts, creators, communities, partners, and B2B audiences
- Test ideas to increase reach, website traffic, and conversion
- Track performance weekly and recommend what to scale, change, or stop
- Flag top content for paid promotion
- Help define the social look and feel, including templates and content formats
- Own the idea, direction, and day-to-day execution
- Escalate content or comments when required and coordinate compliance review before publishing
- Review DrHouse's website and social channels and discuss opportunities to improve social presence, growth, and conversion
Requirements
What you’ll need- Proven experience growing social accounts with results beyond follower counts and running campaigns from idea to results
- Excellent written English and strong social copywriting skills
- Strong Canva skills
- Good visual judgment
- Short-form video experience
- Highly organized and comfortable reading performance data
- Creative, proactive, and able to work independently and with marketing and creative partners
- Comfortable using AI tools to work faster, with judgment to avoid generic, AI-generated content
- Healthcare or regulated-industry experience is required
- Understanding of, or willingness to quickly learn, healthcare marketing rules, including HIPAA, appropriate health claims, and content/comment escalation
- Ability to provide 2 to 3 examples of personally created social content or campaigns
Benefits
Comp & perks- Part-time role
- Regular overlap with U.S. Central Time (CT) business hours