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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing social media platforms and creating engaging content tailored for B2B and consumer audiences. Proficient in analyzing performance data and implementing strategies to enhance social presence while adhering to healthcare marketing regulations.
Highest-signal resume keywords
Social Media ManagementB2B Content CreationCanva ProficiencyHealthcare Marketing KnowledgePerformance Data Analysis
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Social CopywritingContent Strategy DevelopmentShort-Form Video CreationCampaign ManagementContent Calendar Management
Soft Skills
CreativityProactivityOrganizational SkillsCollaborationIndependent Work
Tools & Technologies
CanvaAI Tools
Industry Keywords
Healthcare MarketingHIPAA ComplianceUser-Generated ContentSocial CampaignsAudience Engagement
About the role
Key responsibilities & impact- Manage Instagram, Facebook, TikTok, LinkedIn, and YouTube
- Create B2B content for LinkedIn and consumer content for other channels
- Develop social campaigns tied to business priorities, seasonal moments, audience needs, and trends
- Build and maintain a rolling 30-day content and campaign calendar
- Generate ideas and write hooks, captions, and post copy
- Create everyday posts in Canva using templates, existing assets, carousels, UGC, and simple short-form video
- Help build the UGC and creator strategy, especially for TikTok and Instagram
- Engage with relevant accounts, creators, communities, partners, and B2B audiences
- Test ideas to increase reach, website traffic, and conversion
- Track performance weekly and recommend what to scale, change, or stop
- Flag top content for paid promotion
- Help set the social look and feel, including templates and content formats
- Own the idea, direction, and day-to-day execution
- Escalate content or comments when required by healthcare marketing rules
- Prepare for a high-level discussion about DrHouse's current social presence and growth and conversion goals
Requirements
What you’ll need- Proven experience growing social accounts with results beyond follower counts, and running campaigns from idea to results
- Excellent written English and strong social copywriting skills
- Strong Canva skills, good visual judgment, and short-form video experience
- Highly organized and comfortable reading performance data
- Creative, proactive, and able to work independently and with marketing and creative partners
- Comfortable using AI tools to work faster, with the judgment to avoid generic, AI-generated content
- Healthcare or regulated-industry experience is required
- Understanding of, or willingness to quickly learn, healthcare marketing rules, including patient privacy (HIPAA), appropriate health claims, and when to escalate content or comments
- Ability to create content for LinkedIn and consumer channels
- Ability to provide 2 to 3 examples of social content or campaigns personally helped create
Benefits
Comp & perks- Remote work arrangement
- Regular overlap with U.S. Central Time (CT) business hours