Head of Performance Marketing

Drink & Paint

. Responsibility for the entire marketing function, spanning performance marketing, content, and community .

Posted 10/19/2026full-timeRemoteLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive experience in performance marketing, particularly with Meta, and a strong ability to lead and develop marketing teams. Capable of driving brand development and optimizing marketing strategies through data analysis and KPI management.

Highest-signal resume keywords

Performance Marketing ExpertiseMeta AdvertisingTeam LeadershipBrand DevelopmentData Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance MarketingData AnalysisKPI ManagementBudget ManagementFunnel Optimization

Soft Skills

Analytical MindsetSolution-Oriented ApproachOwnership

Industry Keywords

Startup EnvironmentAgency ExperienceBrandingCommunity EngagementContent Strategy

About the role

Key responsibilities & impact

Responsibility for the entire marketing function, spanning performance marketing, content, and community
Developing strategies, prioritizing initiatives, and ensuring a consistent overall direction
Building, continuously optimizing, and systematically scaling paid social campaigns, particularly on Meta
Leading and developing the existing marketing team, as well as expanding the team
Driving holistic brand development, from the first interaction through long-term brand loyalty
Analyzing data and dashboards, testing hypotheses, optimizing funnels, and deriving effective initiatives
Working closely with the founders and contributing to the brand’s strategic direction

Requirements

What you’ll need

At least 5 years of professional experience in marketing
Ideally, experience in a startup or agency environment
Strong performance marketing expertise, particularly hands-on expertise with Meta
Experience leading and developing a marketing team
Strong understanding of branding, with an eye for good design and clear language
Analytical mindset
Confident working with KPIs, tools, and budget management
Solution-oriented approach and willingness to take ownership

Benefits

Comp & perks

Permanent employment contract
Startup culture in a fast-growing and dynamic startup
Close collaboration with the founders
Opportunity to contribute new ideas and help shape the brand’s strategic direction
Fast decision-making processes
Open communication