Product Marketing Lead

DriveWealth

. Own go-to-market plans from kickoff through post-launch, including timelines, milestones, and success metrics .

Posted 11/12/2026full-timeNew York City • New York • United StatesSenior💰 $140,000 - $160,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing and management, with a strong focus on go-to-market strategies, customer insights, and cross-functional collaboration. Proficient in developing compelling product positioning and messaging that resonates with target audiences.

Highest-signal resume keywords

Product MarketingMarket ResearchCross-Functional CollaborationCustomer Insight GatheringProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Go-To-Market StrategyProduct PositioningValue Proposition DevelopmentCustomer InterviewsCompetitive AnalysisContent CreationAnalytical SkillsSales EnablementCustomer EngagementMarket Trend Identification

Soft Skills

Exceptional Written SkillsExceptional Verbal SkillsCollaborative ApproachRelationship BuildingOrganizational Skills

Industry Keywords

Customer SuccessBuyer PersonasLaunch ActivitiesAPI-Based ProductsFeature Adoption

About the role

Key responsibilities & impact

Own go-to-market plans from kickoff through post-launch, including timelines, milestones, and success metrics
Lead cross-functional launch teams and align Product, Sales, Marketing, and Customer Success
Define launch tiers and tailor launch activities to each release’s size and strategic importance
Develop and own product positioning, value propositions, and messaging frameworks
Define target audiences, buyer personas, and key use cases
Translate technical capabilities into clear, customer-focused benefits
Conduct customer interviews, surveys, and win/loss analyses
Synthesize research into insights and recommendations for leadership and cross-functional partners
Identify market trends, emerging opportunities, and unmet customer needs
Partner with Customer Success and Marketing on onboarding, education, and feature-adoption campaigns
Identify adoption barriers and develop strategies to increase usage and customer value
Create guides, tutorials, release notes, and customer announcements
Create case studies, blog posts, white papers, webinars, and product videos
Partner with Marketing on integrated campaigns supporting product goals
Collaborate with design, content, and demand generation teams to produce marketing assets
Help shape how DriveWealth’s API-based investing and trading products are understood, valued, and adopted
Equip customer-facing teams with tools to succeed and contribute to product strategy and customer engagement

Requirements

What you’ll need

5+ years of experience in product marketing, product management, marketing, sales enablement or related experience
Exceptional written and verbal skills, with the ability to make complex ideas clear and engaging
Experience with market research, competitor analysis, and customer insight gathering
Proven ability monitoring competitive offerings, positioning, and go-to-market strategies
A collaborative approach and the ability to build strong relationships across teams
Experience creating presentations, sales materials, and other marketing content
Familiarity turning technical product capabilities into customer-focused value propositions
A strong customer mindset, with the ability to connect business goals to meaningful customer outcomes
Strong analytical, organizational, and project management skills
Must be authorized to work for any employer in the U.S.
Must be currently authorized to work in the United States on a full-time basis without current or future visa sponsorship
Must be able to meet NYC office attendance requirements

Benefits

Comp & perks

Equity
401(k) match
Medical insurance
Dental insurance
Vision insurance
Disability insurance
Paid Parental Leave
Wellness reimbursement
Company-provided phone
Personal development allowance
Paid Time Off (PTO)
Observed holidays
Bonus
Heavily subsidized benefits and perks
Hybrid work schedule