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DWF

Senior Marketing, Business Development Manager

DWF

. Develop and deliver business development and marketing plans supporting the growth ambitions of DWF's Commercial Services practices .

Posted 11/11/2026full-timeManchester • United KingdomSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates significant experience in business development and marketing within a professional services environment, with a strong focus on client relationship management and strategic growth planning. Proven ability to translate market insights into effective campaigns and measurable results while managing and developing team members.

Highest-signal resume keywords
Business Development StrategyClient Relationship ManagementStakeholder ManagementCRM Systems ExperienceTeam Development

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Business DevelopmentMarketing PlansAccount PlanningRevenue OpportunitiesClient Engagement MeasurementMarket Insight AnalysisMulti-Channel CampaignsStrategic Project ContributionCommercial FocusInternational Market Collaboration
Soft Skills
Communication SkillsCollaboration SkillsRelationship-Building SkillsProactive ApproachInfluencing Skills
Tools & Technologies
CRM SystemsAI Tools
Industry Keywords
Professional ServicesLegal ServicesCommercial ServicesComplex OrganizationsInternational Markets

About the role

Key responsibilities & impact
  • Develop and deliver business development and marketing plans supporting the growth ambitions of DWF's Commercial Services practices
  • Partner with senior practice leaders and international teams to identify and pursue new growth opportunities
  • Identify opportunities to win new clients, expand existing relationships and increase services delivered to priority clients
  • Act as a trusted adviser to Client Relationship Partners and account teams, supporting client planning and delivery
  • Turn client and market insight into targeted campaigns that create business development opportunities
  • Work with Brand, Communications and Digital colleagues to deliver coordinated multi-channel activity
  • Support practice business planning and budgeting, advising senior stakeholders on priorities and investment
  • Represent DWF at relevant external events and raise the profile of its expertise
  • Measure commercial impact, including opportunities generated, revenue influenced, client engagement and return on investment
  • Manage and develop team members, setting clear expectations and supporting high performance
  • Contribute to strategic projects across the Marketing and Business Development function

Requirements

What you’ll need
  • Significant experience in a senior business development, marketing or combined BD and marketing role within a professional services environment
  • Strong track record working with senior partners or business leaders to translate strategic priorities into practical growth plans
  • Demonstrable experience identifying, developing and converting commercial and revenue opportunities
  • Strong experience in client relationship management, account planning and developing existing client relationships
  • Commercial focus and ability to translate client and market issues into effective business development activity
  • Strong stakeholder management and influencing skills, with confidence advising and challenging senior leaders
  • Experience using CRM systems and data to inform business development activity and decision-making
  • Ability to manage multiple priorities and operate effectively and independently within a complex organisation
  • Strong communication, collaboration and relationship-building skills
  • Proactive, commercially minded approach focused on measurable results
  • Experience within legal services or another complex, international professional services business desirable
  • Experience supporting a practice group, sector or comparable commercial business area desirable
  • Experience supporting or managing strategic or priority client relationships desirable
  • Experience working across international markets and collaborating with teams across multiple jurisdictions desirable
  • Experience using AI tools to improve business development insight, targeting or effectiveness desirable
  • Previous experience managing, mentoring or developing team members desirable

Benefits

Comp & perks
  • Equal opportunities employer committed to diversity and inclusion
  • Inclusive and supportive environment
  • Adjustments or additional support for candidates as needed
  • Career development opportunities aligned with abilities and aspirations