Product Marketer

DXS - Direct Expansion Solutions

. Partner with the product team to understand features, roadmaps, and updates .

Posted 10/13/2026full-timeWilliamsburg • Virginia • United StatesJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates strong written and verbal communication skills, with the ability to create engaging content and messaging frameworks that resonate with target audiences. Proficient in using AI tools for content creation and familiar with SaaS or B2B marketing strategies.

Highest-signal resume keywords

Strong Written Communication SkillsExperience With Generative AI ToolsUnderstanding Of Ideal Customer Profile (ICP)Familiarity With Content Management SystemsExperience With Microsoft Office Tools

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content CreationMessaging Framework DevelopmentMarket ResearchLead GenerationCompetitive AnalysisProduct PositioningSocial Media EngagementAudience SegmentationBasic Marketing KnowledgeSaaS Product Familiarity

Soft Skills

Self-Directed LearnerEnthusiasm For Brand StorytellingOpenness To Learning New Tools

Tools & Technologies

AI ToolsContent Management SystemsMarketing Automation PlatformsMicrosoft OfficeMac Environment

Industry Keywords

B2B MarketingProduct MarketingSocial MediaLead NurturingCustomer Engagement

About the role

Key responsibilities & impact

Partner with the product team to understand features, roadmaps, and updates
Translate technical details into clear, audience-focused messaging
Create, curate, and share product-related content across company social channels
Engage authentically on personal professional social channels such as LinkedIn and Twitter/X
Develop messaging frameworks, case study outlines, product positioning documents, and launch materials
Research and document the Ideal Customer Profile (ICP), competitive landscape, and audience pain points
Create materials supporting lead generation and nurturing
Use approved AI tools to accelerate content creation, research, and campaign execution
Bridge product, sales, and marketing teams to align messaging and positioning

Requirements

What you’ll need

Strong written and verbal communication skills
Comfortable working with AI tools and understanding how to apply them responsibly within corporate frameworks
Genuine interest in and enthusiasm for social media engagement and brand storytelling
Ability to understand and articulate an Ideal Customer Profile (ICP) and audience segments
Basic understanding of how marketing impacts the sales pipeline
Self-directed learner with an openness to learning new tools and platforms
Willingness to work in a Mac environment
0–2 years of marketing, product marketing, or related experience and/or related educational background
Experience with Microsoft Office tools (Word, Excel, PowerPoint)
Mac experience or comfort transitioning to a Mac environment
Experience with SaaS or B2B products
Familiarity with content management systems or marketing automation platforms
Portfolio or examples of social media content or marketing materials created
Exposure to competitive analysis or market research methodologies
Experience using generative AI tools in a professional setting

Benefits

Comp & perks

Equal-opportunity workplace and affirmative-action employer
Equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status
Company-approved AI platforms and guardrails for AI-enabled work