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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing paid user acquisition campaigns across multiple platforms, including Google Ads and Meta, while optimizing budgets and analyzing performance metrics. Proficient in mobile measurement literacy and ensuring alignment between advertising and app store strategies.
Highest-signal resume keywords
Paid User Acquisition ManagementCampaign OptimizationMobile Measurement LiteracyBudget Allocation and PacingConcise Written Communication
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign ManagementApp Install CampaignsAd Creative TestingConversion Event MaintenanceAttribution AnalysisData AnalysisPerformance ReportingBudget ManagementA/B TestingAnalytics Verification
Soft Skills
Concise CommunicationCollaborationProblem-Solving
Tools & Technologies
Google AdsMeta AdsApple Search AdsTikTok AdsSKAdNetworkUTM ParametersDeep LinksAd PlatformsAI ToolsAutomation Tools
Industry Keywords
User AcquisitionApp MarketingDigital AdvertisingPerformance MarketingAnalytics
About the role
Key responsibilities & impact- Own paid user acquisition for The Dyrt PRO subscription product
- Own paid acquisition volume and efficiency against monthly targets
- Allocate spend across platforms, campaigns, and audiences
- Build, launch, structure, and maintain app and web acquisition campaigns
- Manage campaigns across Google Ads, Meta, Apple Search Ads, TikTok, and secondary ad networks
- Brief, refresh, and test ad creative
- Build and test App Store custom product pages
- Maintain alignment between ads, store pages, and destinations
- Verify ad-platform reporting against internal analytics
- Maintain conversion events, deeplinks, UTM parameters, and pixel integrity
- Define testing success criteria, analyze results, and decide whether to scale, stop, or iterate
- Maintain weekly and monthly acquisition reporting
- Recommend future campaign activity
- Coordinate with the Monday–Wednesday Growth Manager on acquisition and app-funnel priorities
- Set budgets through the weekend and hand off work on Wednesday
Requirements
What you’ll need- Personally managed app install and app event campaigns in Google Ads, Meta, and Apple Search Ads
- Hands-on experience building and optimizing campaigns directly in ad platforms, not through an agency
- Experience allocating and pacing paid budgets against volume and efficiency targets
- Mobile measurement literacy, including SKAdNetwork, deeplinks, custom product pages, and store listings
- Understanding of attribution gaps
- Ability to compare platform-reported results with an independent analytics source and resolve discrepancies
- Concise written communication
- Comfort using AI and automation for analysis, creative production, and reporting
- High-speed internet and a professional working environment suitable for clear video conferencing
- Must work in a U.S. time zone
- Cover letter and resume required
Benefits
Comp & perks- Fully remote position
- Part-time schedule of 24 hours/week, Monday–Wednesday
- Flexible remote work from a U.S. time zone
- Equal opportunity workplace
- Inclusive platform and community