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E
Chief Marketing Officer
e.Republic. Develop and lead e.Republic’s integrated marketing strategy in support of company priorities, product growth plans, and revenue objectives .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive expertise in integrated marketing strategy, digital marketing, and demand generation, with a strong focus on customer engagement and measurable business outcomes. Proven ability to lead cross-functional teams and drive organizational transformation through innovative marketing practices and AI integration.
Highest-signal resume keywords
Integrated Marketing StrategyDigital MarketingDemand GenerationProduct MarketingAI Transformation
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing OperationsCampaign ManagementPerformance MeasurementAttributionSEOAEOGEOAccount-Based MarketingMarketing AutomationProduct Positioning
Soft Skills
CollaborationCommunicationLeadershipStrategic ThinkingTalent Development
Tools & Technologies
Marketing TechnologyAnalytics PlatformsContent Management SystemsEmail Marketing ToolsSocial Media Platforms
Industry Keywords
B2B MarketingMediaInformation TechnologyProfessional ServicesPublic Sector Marketing
About the role
Key responsibilities & impact- Develop and lead e.Republic’s integrated marketing strategy in support of company priorities, product growth plans, and revenue objectives
- Own Marketing’s contribution to private-sector pipeline and revenue through integrated demand generation, account-based marketing, digital marketing, content, events, paid media, partnerships, and customer marketing
- Build and lead public-sector marketing programs that increase subscriptions, event attendance, council and program participation, survey response, community engagement, and adoption of e.Republic offerings
- Lead product marketing, including segmentation, value propositions, positioning, messaging, go-to-market strategy, product launches, and market education
- Develop customer and audience journeys across e.Republic’s portfolio to improve engagement, conversion, cross-sell, retention, and participation
- Partner with Sales, Product, Events, Media, and other business leaders to create an integrated company growth system
- Own brand strategy, company and product positioning, messaging architecture, and brand governance
- Lead corporate communications, public relations, reputation management, thought leadership, and major company announcements
- Lead the Design organization and establish a cohesive creative vision and brand expression
- Provide executive leadership for Content Studio, e.Republic’s customer-funded Marketing as a Service business
- Set the strategy, positioning, service portfolio, and operating model for customer marketing services
- Ensure customer programs deliver differentiated, high-quality marketing solutions and measurable value
- Lead digital marketing across paid acquisition, organic search, social, email, partnerships, SEO, AEO/GEO, and emerging AI-mediated discovery channels
- Lead AI transformation across Marketing, Design, and Content Studio
- Establish standards and governance for responsible use of AI
- Own marketing operations, campaign management, marketing technology, performance measurement, attribution, dashboards, and executive reporting
- Establish objectives, KPIs, decision rights, and accountability across the organization
- Develop and manage budgets and resources
- Build, develop, and retain high-performing teams and a culture of measurable performance
Requirements
What you’ll need- 12+ years of progressive marketing leadership experience
- Significant leadership within a complex B2B, media, information, technology, events, research, marketplace, and/or professional-services organization
- Experience leading a broad marketing function encompassing brand, demand generation, digital, product marketing, communications, and marketing operations
- Proven track record driving pipeline, revenue contribution, customer engagement, and measurable business outcomes
- Experience leading or overseeing creative and Design capabilities across multiple products, channels, and experiences
- Experience leading a customer-facing marketing, agency, studio, professional-services, or similar fee-based business strongly preferred
- Strong knowledge of modern digital marketing, account-based marketing, marketing automation, paid media, search, SEO/AEO/GEO, analytics, and evolving AI-enabled marketing practices
- Demonstrated success applying AI and technology to workflows, organizational transformation, productivity, and business performance
- Strong experience in product positioning, go-to-market strategy, customer journeys, and marketing to multiple constituencies with different needs and value propositions
- Strong strategic, financial, analytical, organizational, and talent-development skills
- Exceptional collaboration and communication skills, including the ability to operate as a strategic partner to the CEO, executive leadership, Sales, Product, and other company leaders
- Experience with state and local government and education markets strongly preferred
- Bachelor’s degree or equivalent professional experience; advanced degree a plus
- Private Equity experience a plus
- Must reside in the United States
- Must maintain a remote work environment with reliable Internet access
Benefits
Comp & perks- Bonus plan
- Remote work environment
- Reliable Internet access