Innovation and Insights Manager

Earths Essentials

. Lead Earth’s Own consumer insights and innovation agenda .

Posted 9/25/2026full-timeBurnaby • CanadaSeniorLead💰 CA$85,000 - CA$115,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading consumer insights and innovation initiatives, with a strong focus on product development, market analysis, and strategic growth opportunities. Proficient in leveraging market intelligence tools and translating consumer trends into actionable business strategies.

Highest-signal resume keywords

Consumer InsightsInnovation Pipeline ManagementCross-Functional LeadershipMarket Intelligence ToolsProject Management

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Product DevelopmentCommercializationData AnalysisStage Gate MethodologiesMarket Performance Analysis

Soft Skills

Strong CommunicationStorytellingPresentation SkillsAnalytical Abilities

Tools & Technologies

NielsenHomescanAI-Enabled Insights ToolsTrend-Monitoring Platforms

Industry Keywords

Consumer Packaged GoodsMarket OpportunitiesWhitespace OpportunitiesGrowth PotentialStrategic Fit

About the role

Key responsibilities & impact

Lead Earth’s Own consumer insights and innovation agenda
Own and evolve the three-year innovation pipeline, prioritizing opportunities based on growth potential, strategic fit, consumer need, and resource requirements
Identify emerging consumer trends, market opportunities, and whitespace areas for future growth
Lead innovation and renovation initiatives from concept development through commercialization
Partner cross-functionally to deliver new products and portfolio improvements
Identify opportunities to improve margin performance while maintaining a best-in-class consumer experience
Analyze research, market performance, consumer trends, and competitive activity to inform strategic decisions
Transform consumer understanding, market trends, emerging technologies, and strategic opportunities into new products, portfolio renovations, and long-term growth initiatives
Report to the Director, Marketing

Requirements

What you’ll need

Degree or Diploma in Business, Marketing, or a related discipline
10+ years of marketing experience, preferably within CPG
Proven experience leading cross-functional initiatives and managing agency partners
Experience developing and launching new products from concept through commercialization
Strong project management skills
Experience leveraging AI-enabled insights tools, trend-monitoring platforms, and market intelligence
Exceptional analytical abilities and ability to translate data into actionable business insights
Experience with Nielsen, Homescan, and other market intelligence tools
Deep understanding of consumer insights, innovation processes, and stage gate methodologies
Strong communication, storytelling, and presentation capabilities
Ability to identify, evaluate, and prioritize white space opportunities
Ability to identify growth opportunities and assess business implications

Benefits

Comp & perks

10% bonus STI
Hybrid work arrangement