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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing brand strategies and integrated marketing campaigns in international markets, leveraging consumer insights and market trends to drive brand positioning and storytelling.
Highest-signal resume keywords
Brand Strategy DevelopmentIntegrated Marketing CampaignsStakeholder CollaborationConsumer Insights AnalysisProfessional Fluency in English
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Brand PositioningCampaign ExecutionMarket Trend AnalysisProduct StorytellingData-Driven Decision Making
Soft Skills
Project ManagementPrioritizationCollaboration
Industry Keywords
FashionFootwearLifestyleRetailFMCGConsumer-Focused Industry
About the role
Key responsibilities & impact- Drive seasonal brand strategy, positioning and storytelling across global markets
- Lead development and execution of integrated global campaigns from brief to activation
- Partner with Category, Design and Creative teams to shape seasonal concepts, product stories and brand assets
- Ensure brand consistency across regions, channels and campaign activities while supporting local market activation
- Use consumer insights, market trends and performance data to strengthen brand decisions and identify growth opportunities
- Connect product creation, storytelling and commercial activation to create a compelling ECCO brand experience worldwide
Requirements
What you’ll need- Experience developing and delivering brand and campaign strategies in an international environment
- Around five years or more of relevant experience within fashion, footwear, lifestyle, retail, FMCG or another consumer-focused industry
- Strong understanding of brand positioning, storytelling and integrated marketing campaigns
- Experience collaborating with diverse stakeholders across marketing, product and commercial functions
- Professional fluency in English
- Ability to manage multiple priorities in a fast-paced setting
Benefits
Comp & perks- Meaningful, developing and multicultural workplace
- Informal culture and relaxed dress code
- Opportunity to work at the centre of ECCO’s global brand organisation
- Exposure to senior stakeholders
- Collaboration with colleagues across regions and functions
- Freedom to influence brand direction and contribute to seasonal product stories