Founding Marketer, German Speaking – B2B SaaS

Eco Plus Solutions AB

. Establish comprehensive marketing blueprints, allocate channel budgets, define KPIs, and sharpen messaging for agency demographics and buyer personas .

Posted 11/8/2026full-timeRemote • GermanyMid-LevelSenior💰 €70,000 - €85,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B SaaS marketing with a focus on Meta Ads campaign management, HubSpot marketing infrastructure, and product-led growth strategies. Proficient in analytics tracking and optimizing customer journeys to drive conversion and ROI.

Highest-signal resume keywords

B2B SaaS MarketingMeta Ads Campaign ManagementHubSpot WorkflowsProduct-Led GrowthFluent German (C2 Level)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign OptimizationLead ScoringAttribution ModelsAnalytics TrackingCustomer Journey OptimizationTrial-Based Conversion ModelsData-Driven Decision MakingPerformance ScalingChannel Budget AllocationKPI Definition

Soft Skills

Emotional IntelligenceHigh OwnershipInitiativeStrategic MindsetExecution Focus

Tools & Technologies

HubSpotMeta AdsLinkedIn AdvertisingReporting DashboardsLead Nurturing Sequences

Industry Keywords

Agency OperationsMarketing ServicesRecruitment SectorsCommunity Marketing FrameworksTargeted Webinars

About the role

Key responsibilities & impact

Establish comprehensive marketing blueprints, allocate channel budgets, define KPIs, and sharpen messaging for agency demographics and buyer personas
Own paid channels, primarily Meta Ads, including campaign creativity, structure, testing, and optimization
Optimize the customer journey from initial click through trial onboarding and monetized conversion
Configure and manage HubSpot marketing infrastructure, lead nurturing sequences, scoring models, and reporting dashboards
Identify and scale secondary growth channels such as LinkedIn campaigns, targeted webinars, and strategic partner programs
Coordinate with Product and Customer Success teams on case studies, feature updates, and product launches
Maintain attribution models and analytics tracking for ROI evaluation and data-driven decisions
Define future hiring needs and evaluate external partner ecosystems

Requirements

What you’ll need

Minimum 3 years specializing in B2B SaaS marketing within fast-paced, high-growth environments
Proven hands-on experience managing and scaling Meta Ads campaigns
Extensive technical proficiency in HubSpot workflows, lead scoring, and CRM integration
Comprehensive grasp of product-led growth (PLG) and trial-based conversion models
Strategic yet execution-focused mindset requiring minimal supervision
High ownership, initiative, and strong emotional intelligence
Analytical rigor in tracking, testing hypotheses, and performance scaling
Fluent German (C2 level) for nuanced copywriting
Professional English (C1 level) for internal operations
Background within agency operations, marketing services, or recruitment sectors is nice to have
Practical knowledge of LinkedIn advertising, organic social, or community marketing frameworks is nice to have
Experience coordinating external vendors, creative agencies, or growing internal marketing teams is nice to have

Benefits

Comp & perks

High creative freedom and autonomy to build marketing strategies, frameworks, and processes from scratch
Direct daily engagement with founders
Individual performance bonuses
30 days of paid vacation per year
Full remote flexibility
3–4 annual team gatherings at the headquarters in Kempten
Continuous learning resources
Team events
Fast-paced, entrepreneurial corporate culture