Head of Digital Growth & E-Commerce, German Speaking

Eco Plus Solutions AB

. Take strategic and operational ownership of the direct-to-consumer growth engine .

Posted 11/3/2026full-timeWaghäusel • GermanyLead💰 €80,000 - €120,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in D2C e-commerce growth strategies, P&L management, and performance marketing, with a strong focus on data-driven decision-making and team leadership. Proficient in leveraging analytics and automation tools to optimize customer acquisition and retention.

Highest-signal resume keywords

D2C E-Commerce GrowthP&L ManagementPerformance MarketingShopify SetupTeam Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Customer AcquisitionA/B TestingFunnel AnalysisUser Behavior TrackingLifecycle AutomationAttribution ModelsRevenue ForecastingData Quality ManagementConversion Rate OptimizationBudget Planning

Soft Skills

Structured Decision-MakingDisciplined PrioritizationMentoringTeam BuildingExecution Speed

Tools & Technologies

ShopifyHubSpotJIRAConfluenceMicrosoft DynamicsAI ToolsWorkflow Automation

Industry Keywords

Premium Consumer GoodsHealthNutritionSupplementsFoodBeautyD2C Unit Economics

About the role

Key responsibilities & impact

Take strategic and operational ownership of the direct-to-consumer growth engine
Hold full P&L accountability for profitable revenue, customer lifetime value, and D2C e-commerce operations
Steer profitable new customer acquisition across SEA / Google Ads & Shopping, Paid Social, and SEO
Allocate marketing budgets based on economic contribution and evaluate new channels and geographic markets
Establish experimentation frameworks for audiences, offers, ad creatives, and landing pages
Own and execute the E-Commerce roadmap across navigation, product detail pages, merchandising, and checkout
Increase conversion rates and basket sizes through A/B testing, funnel analysis, user behavior tracking, and usability enhancements
Develop and scale the Shopify technical shop setup with internal teams and technical agencies
Build CRM, email marketing, and lifecycle automation programs
Increase repeat purchases, order frequency, and CLV through segmentation, personalized content, and lifecycle workflows
Build analytics dashboards, attribution models, and revenue forecasts while ensuring data quality and tracking integrity
Direct operations using Contribution Margin, CAC, MER, ROAS, Payback Period, CVR, AOV, and CLV
Leverage AI tools and workflow automation to improve quality and productivity
Lead, mentor, and build a cross-functional team of specialists
Set objectives, responsibilities, and performance expectations; close skill gaps and manage external agencies
Develop processes, software stacks, and agency partnerships for a 7-person team

Requirements

What you’ll need

Proven history of profitably scaling a D2C e-commerce business, backed by concrete metrics (baseline, strategy, execution, ROI)
Deep technical and strategic experience in Digital Growth, Performance Marketing, and Shopify setups
Strong fluency in P&L management, budget planning, forecasting, and D2C unit economics (CAC, MER, ROAS, CLV, Payback Period)
Multi-year leadership experience hiring, developing, and delegating to team members while maintaining ultimate accountability for outcomes
Native-level / C2 German language proficiency, written and spoken, mandatory
Pragmatic "Macher" (doer) mentality with structured decision-making, disciplined prioritization, speed in execution, and high comfort managing revenue pressure
Industry experience in premium consumer goods, health, nutrition/supplements, food, or beauty segments preferred as a nice-to-have
Working familiarity with HubSpot, JIRA / Confluence, and Microsoft Dynamics desirable

Benefits

Comp & perks

Company pension scheme
31 vacation days per year
Flexible working hours
Hybrid remote arrangement with 2 home-office days weekly
Annual health vouchers
25% corporate discount on company products
Access to a corporate benefits platform
Mental health support
Regular team events
10%–20% performance bonus
Growth-linked bonus