Product Marketing Associate

Edelman Financial Engines

. Design, develop and execute multi-channel marketing programs that drive advisor engagement and connect employees with relevant financial support .

Posted 10/8/2026full-timeRemote • Massachusetts • United StatesMid-Level💰 $71,800 - $95,800 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in designing and executing multi-channel marketing programs that enhance advisor engagement and address employee financial needs. Proficient in analyzing performance metrics to optimize marketing effectiveness and foster cross-functional collaboration.

Highest-signal resume keywords

Multi-Channel MarketingFinancial Services ExperienceAudience SegmentationProject ManagementStrong Writing Skills

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Marketing Program DevelopmentPerformance AnalysisPositioning and MessagingUser ResearchData-Driven Decision Making

Soft Skills

Creative ThinkingCollaborationDetail-OrientedOrganizational SkillsStorytelling

Certifications & Qualifications

Bachelor’s Degree in MarketingBachelor’s Degree in Business

Industry Keywords

Advisor EngagementEmployee Financial SupportCross-Functional PartnershipsIntegrated MarketingMarketing Effectiveness

About the role

Key responsibilities & impact

Design, develop and execute multi-channel marketing programs that drive advisor engagement and connect employees with relevant financial support
Analyze program and advisor engagement performance to identify opportunities and optimize marketing effectiveness
Develop understanding of employee financial needs, behaviors and preferences to define audience segments
Translate audience needs into relevant positioning, messaging and marketing experiences
Partner with Engagement Center, Product, Analytics and other cross-functional teams to gather insights and optimize marketing programs
Support project management of other Integrated Marketing programs as needed

Requirements

What you’ll need

3-5 years of consistent track record delivering compelling and impactful work in relatable roles
Experience in the financial services industry preferred
Passion for research and a dedication and desire to understand users and their preferences
Creative thinker/storyteller able to bring new, outside-the-box ideas
Strong writing skills, including an ability to simplify complex concepts
Experience collaborating with creative partners such as writers and designers
Ability to develop successful cross-functional partnerships within and outside of marketing
Organized and detail-oriented, with the ability to ensure projects are led effectively and efficiently
Bachelor’s Degree in Marketing, Business, or another related field, or equivalent work experience

Benefits

Comp & perks

Discretionary bonus
Health plans
Dental plans
Wellness plans
401(k) contributions