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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing measurement frameworks and cross-channel performance analytics, leveraging data to inform marketing strategies and enhance consumer insights. Proven ability to manage teams and collaborate with diverse stakeholders in a fast-paced client services environment.
Highest-signal resume keywords
Marketing AnalyticsCross-Channel Performance AnalyticsWeb AnalyticsTableauTeam Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Measurement Framework DevelopmentData IntegrationInsights DevelopmentMulti-Channel Measurement StrategiesAI Solutions Application
Soft Skills
Creative ThinkingCollaborationMentorshipTeam PlayerAdaptability
Tools & Technologies
TableauCreatorIQBrandwatchSprinklrSupermetrics
Industry Keywords
Integrated MarketingClient ServicesMarketing CommunicationsData OpportunitiesStakeholder Management
Tech Stack
Tools & technologiesTableau
About the role
Key responsibilities & impact- Own the development of measurement frameworks, learning agendas, and data integration across multiple workstreams for global clients
- Contextualize and apply data to generate a holistic view of the consumer and inform programs, content, and experiences
- Evaluate new data opportunities, including new sources, methodologies, technology partnerships, and client priorities
- Foster creative thinking around using data to solve business challenges supporting marketing and communications activities
- Collaborate with Creative, Channel Strategy, Planning, Paid Media, and Business Intelligence leads to guide decision-making with technical and non-technical groups
- Provide day-to-day management and mentorship to a team of analysts on short- and long-term projects
- Oversee analysts and work directly with internal and external stakeholders to define, build, and execute multi-channel measurement strategies for brand and acquisition programs for global clients
Requirements
What you’ll need- 6+ years of relevant experience in marketing analytics or a related field
- A bachelor's degree or equivalent work experience
- Experience working with integrated marketing and communications tactics (earned, owned, influencer, paid)
- Experience developing insights in a fast-paced client services environment
- Bachelor's or graduate degree from an accredited post-secondary institution preferred
- Experience onboarding and developing talent, ideally within an advertising agency, consulting, or other client-services environment
- Expertise in cross-channel performance analytics
- Technical knowledge of web analytics, organic social analytics, influencer marketing, and paid analytics
- Experience with Tableau, CreatorIQ, Brandwatch, Sprinklr/Sprout, Supermetrics, etc. preferred
- High-level understanding of the AI landscape; applying AI solutions to workstreams is a plus
- Ability to simultaneously manage multiple deliverables with various stakeholders
- Ability to prosper in a dynamic, fast-paced environment
- Strong team player with selfless, amicable, and supportive personal characteristics
- Graduate degree from an accredited post-secondary institution highly preferred
Benefits
Comp & perks- Annual bonuses
- Paid Time Off policy
- Medical insurance
- Dental insurance
- Vision insurance
- 401K
- Life insurance
- Disability insurance
- Travel assistance
- Wellness programming