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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates strong project management and strategic thinking capabilities, with a focus on sports marketing and partnership activation. Proficient in client communication, budget management, and delivering high-quality presentations and recommendations.
Highest-signal resume keywords
Sports Marketing ExperienceProject Management SkillsClient Relationship ManagementStrategic ThinkingResearch and Analytical Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Project Budget ManagementPartnership ActivationClient Proposal DevelopmentContent DevelopmentMarket Analysis
Soft Skills
Excellent Communication SkillsOrganizational SkillsCollaborative MindsetMentorship AbilitiesProblem-Solving Skills
Industry Keywords
Sports PartnershipsSponsorshipsMedia PlatformsRights HoldersEmerging Trends
About the role
Key responsibilities & impact- Manage projects and key workstreams from strategic development through execution and launch, ensuring timely, on-budget, high-quality delivery.
- Develop understanding of clients’ businesses, marketing objectives, audiences, and partnership portfolios to identify strategic and creative sports opportunities.
- Serve as day-to-day client contact and provide proactive, solutions-oriented counsel.
- Manage communication with rights holders, leagues, teams, properties, talent representatives, agencies, vendors, and other external partners.
- Develop activation and content ideas integrating brands into sports and communicating brand messages to target audiences.
- Translate client objectives and briefings into work plans, timelines, deliverables, responsibilities, and budget parameters.
- Lead day-to-day execution of partnership activations and programs.
- Develop client-facing presentations, recommendations, status reports, activation plans, partnership evaluations, dashboards, recaps, and strategic documents.
- Support account plans, partnership strategies, activation recommendations, client proposals, and new business efforts.
- Monitor client budgets and project financials, scopes, pricing, and potential over-service.
- Track competitors, categories, consumer trends, and developments across sports, media, entertainment, and culture.
- Conduct research and analysis across sports teams, leagues, athletes, talent, properties, platforms, and emerging areas.
- Evaluate partnership and activation opportunities for strategic fit, audience alignment, competition, market dynamics, risks, and conflicts.
- Collaborate across UEG practices and disciplines to bring additional capabilities and solutions to clients.
- Participate in brainstorms, strategic working sessions, pitches, and proposal development.
- Provide direction and mentorship to Coordinators and junior team members.
- Support the broader team during major activations, events, and high-priority client initiatives.
Requirements
What you’ll need- Approximately 3–5 years of relevant experience within a sports marketing or partnership agency, team, league, rights holder, network, media company, brand, or related organization, with direct experience in sports partnerships, sponsorships, or activation.
- Strong knowledge of and passion for the sports industry, including teams, leagues, athletes, media platforms, rights holders, and emerging trends.
- Demonstrated experience managing projects and workstreams with multiple internal and external stakeholders from strategic development through execution.
- Experience working directly with clients and/or external partners.
- Strong strategic and creative thinking skills connecting client business and marketing objectives to opportunities within sports and culture.
- Excellent written, verbal, and presentation skills.
- Strong organizational and project management skills, with ability to manage multiple priorities, timelines, and deliverables.
- Ability to independently drive work forward, anticipate needs and challenges, and take ownership of projects.
- Strong research and analytical skills, with ability to synthesize information and translate developments and data into insights and recommendations.
- Working knowledge of project budgets, scopes, pricing structures, and account financial management.
- Collaborative, curious, resourceful, and comfortable in an entrepreneurial and fast-moving environment.
- Ability to work nights and weekends as required by client programs, events, and activations.
- Occasional travel required.
- Existing relationships and experience working with brands, teams, leagues, rights holders, media partners, talent, and/or agencies are preferred.
- Experience providing direction, feedback, or mentorship to junior team members is preferred.
Benefits
Comp & perks- Annual bonuses
- Paid Time Off policy
- Region-specific benefits
- Medical and dental insurance
- Vision insurance
- 401K
- Life insurance
- Disability insurance
- Travel assistance
- Wellness programming