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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in public relations and corporate communications, with a strong ability to develop audience-centric reputation strategies and manage integrated communication programs. Proficient in stakeholder engagement, media relations, and project management within regulated sectors.
Highest-signal resume keywords
Public Relations ExperienceMedia Relations ExpertiseProject Management SkillsExceptional Written And Verbal CommunicationBachelor's Degree In Communications
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Audience-Centric Reputation StrategiesIntegrated Communication ProgramsFinancial CommunicationsCorporate PositioningIssues ManagementQuality ControlCampaign ManagementNarrative DevelopmentStakeholder Trust BuildingBudget Management
Soft Skills
Strong Organizational SkillsEffective CommunicationClient Relationship ManagementTeam LeadershipDelegation Skills
Industry Keywords
Canadian Media LandscapeDigital MediaSocial MediaEarned MediaPaid MediaCorporate CommunicationsFinancial ServicesHighly Regulated SectorIntegrated DistributionCreative Partnerships
About the role
Key responsibilities & impact- Help clients navigate complex business and reputational challenges
- Strengthen stakeholder trust and communicate effectively across earned, digital and integrated channels
- Translate complex issues into clear, relevant communications
- Develop audience-centric reputation strategies using earned-first ideas, media relations and integrated distribution
- Build stakeholder trust and advance client objectives
- Act as a trusted day-to-day client contact
- Anticipate client needs and contribute informed counsel
- Manage scopes, budgets, resourcing and billing across evolving workstreams
- Prioritize and delegate assignments and manage short-term campaigns
- Provide clear direction to junior team members and maintain rigorous quality control
- Partner with creative, digital, social, paid media and insights specialists
- Develop integrated programs spanning corporate positioning, executive profiling, thought leadership and issues management
- Build strong client and colleague relationships
Requirements
What you’ll need- Strong understanding of the Canadian traditional, social and digital media landscape and how audiences engage across channels
- 5–7 years’ experience in public relations, corporate communications or integrated communications
- Experience in financial services, financial communications or another highly regulated sector is preferred
- Strong organizational and project management skills
- Exceptional written and verbal communications skills
- Ability to translate complex corporate, reputational and financial topics into clear, accurate and compelling narratives tailored to different audiences and adapted across earned, owned, social and paid channels
- Ability to prioritize and delegate assignments, manage short-term campaigns, provide clear direction to junior team members, maintain rigorous quality control and accurately evaluate work before it reaches clients
- Ability to develop audience-centric reputation strategies
- Strong media relations expertise
- Ability to act as a trusted day-to-day client contact and manage scopes, budgets, resourcing and billing
- Ability to partner with creative, digital, social, paid media and insights specialists
- Bachelor’s degree in communications, public relations, journalism, business or another relevant field from an accredited college or university is preferred
Benefits
Comp & perks- Annual bonuses
- Paid Time Off policy
- Region-specific benefits
- Total compensation package
