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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing multicultural communications strategies, with a strong focus on Hispanic/Latino audiences. Proven ability to manage client relationships, lead integrated teams, and mentor junior staff while driving organic growth.
Highest-signal resume keywords
Public Relations ExperienceBilingual Communication (English and Spanish)Earned Media Strategy DevelopmentMulticultural Media UnderstandingClient Relationship Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Communications Strategy DevelopmentProject ManagementCultural Insights TranslationAudience Research AnalysisWriting and EditingPresentation SkillsMedia Relationship ManagementInfluencer EngagementConsumer Behavior AnalysisBudget Management
Soft Skills
Coaching and MentoringClient CommunicationTeam LeadershipDelegationFeedback Provision
Industry Keywords
Multicultural CommunicationsIntegrated CommunicationsFood and Beverage MediaConsumer Packaged Goods (CPG)Hispanic/Latino AudiencesStrategic CounselProactive StorytellingOrganic GrowthNew Business DevelopmentCultural Trends
About the role
Key responsibilities & impact- Serve as a trusted day-to-day client partner, providing strategic multicultural counsel and identifying opportunities to strengthen the work
- Translate audience research, cultural insights and emerging trends into communications strategies supporting client and business objectives
- Lead workstreams from strategy through execution across account, strategy, creative, earned, influencer and other teams
- Develop and lead earned media strategies, proactive storytelling and outreach across multicultural, Hispanic/Latino, consumer, lifestyle and relevant food and beverage media
- Identify and manage creators, influencers, spokespeople and cultural or community partners
- Provide cultural and language guidance, including reviewing and developing English- and Spanish-language communications
- Develop knowledge of the client’s business, consumers, competitors and category to identify opportunities and strengthen recommendations
- Manage and develop junior team members through direction, delegation, coaching and feedback
- Manage multiple workstreams, timelines and deliverables, including scope, staffing, budgets and quality
- Identify opportunities to expand client relationships and multicultural work and contribute to organic growth and new-business efforts
Requirements
What you’ll need- At least 6 years of experience in public relations, multicultural communications, integrated communications, marketing and/or related fields, preferably including agency experience
- Bachelor’s degree or equivalent work experience
- Professional fluency in English and Spanish
- Food and beverage and/or CPG communications experience highly preferred, particularly experience working with large consumer brands
- Strong understanding of multicultural media, creators, cultural trends and consumer behavior
- Strong earned media experience and relevant media relationships
- Excellent writing, editing, presentation and client communication skills
- Demonstrated experience developing communications strategies and programs for Hispanic/Latino audiences
- Experience leading client workstreams and managing projects from strategy through execution
- Experience managing and developing junior team members
- Experience working across integrated teams, including strategy, creative, social, influencer and earned media
- Strong business acumen, including experience with account operations, organic growth and new business
Benefits
Comp & perks- Annual bonuses
- Paid Time Off policy
- Medical insurance
- Dental insurance
- Vision insurance
- 401K
- Life insurance
- Disability insurance
- Travel assistance
- Wellness programing