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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in creator marketing strategy, campaign development, and relationship management with creators and stakeholders. Proficient in leveraging data and insights to drive measurable results and optimize marketing efforts across various platforms.
Highest-signal resume keywords
Creator Marketing StrategyContract NegotiationData-Driven InsightsCross-Functional CollaborationTalent Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign DevelopmentContent Calendar ManagementPost-Campaign ReportingCreator DiscoveryBudget Management
Soft Skills
Excellent CommunicationHighly OrganizedProactive ManagementEmpathy-Driven LeadershipProblem-Solving
Tools & Technologies
Captiv8CreatorIQSocial Media PlatformsAnalytics Tools
Industry Keywords
FashionRetailLifestyleCreator CommunitiesCultural Trends
About the role
Key responsibilities & impact- Lead day-to-day execution of creator marketing strategy and programs for a major national fashion and retail client from planning through launch and wrap
- Drive ideation and campaign development tied to cultural moments, seasonal priorities, product stories, and retail activations
- Integrate creator strategy into broader marketing efforts with PR, creative, paid media, experiential, and external partners
- Build and manage creator plans and budgets focused on ROI, quality engagement, and brand impact
- Develop and maintain relationships with creators, managers, and talent agents across all tiers
- Manage multiple workstreams with focus on quality, timeliness, and stakeholder satisfaction
- Serve as a key client point of contact and represent the team’s work with strategic insight
- Manage and mentor junior team members, fostering creative thinking and professional development
Requirements
What you’ll need- At least 5 years of relevant experience in creator marketing at an agency, brand, or talent management company
- Hands-on experience working with creators across tiers (nano to celebrity) and platforms (TikTok, Instagram, YouTube, etc.)
- Strong contract negotiation and talent management experience
- Experience building strategic briefs, managing content calendars, and driving measurable results
- Ability to use data, audience insights, and platform trends to inform strategy and ongoing optimizations
- Familiarity with developing post-campaign reports and translating insights into actionable recommendations
- Experience collaborating with cross-functional teams, including PR, paid media, creative, experiential, and analytics
- Excellent verbal and written communication skills
- Highly organized, detail-oriented, and proactive in managing multiple workstreams
- Experience with creator discovery and tracking platforms such as Captiv8 and CreatorIQ
- Preferred: Experience in fashion, retail, apparel, accessories, beauty, or adjacent lifestyle categories
- Preferred: Strong understanding of fashion, lifestyle, and retail trends and creator communities across social platforms
- Preferred: Experience managing creator-led events, shopping moments, and in-person activations
- Preferred: Strategic understanding of paid media amplification, including boosting, whitelisting, and platform-specific extensions
- Preferred: Experience working in fast-moving, culturally responsive environments
- Preferred: Comfort leading high-volume programs with minimal oversight
- Preferred: Ability to lead strategic presentations to clients and stakeholders
- Preferred: Empathy-driven leadership and talent development
- Preferred: Strong problem-solving instincts and ability to manage ambiguity
- Preferred: Contributions to internal POVs, creator trend briefings, or cross-team thought leadership
Benefits
Comp & perks- Annual bonuses
- Paid Time Off policy
- Region-specific benefits
- Medical and dental insurance
- Vision insurance
- 401K
- Life insurance
- Disability insurance
- Travel assistance
- Wellness programing