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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in creator marketing strategy and execution, with a strong focus on managing relationships with creators and driving measurable results through data-informed strategies. Proficient in leading cross-functional collaborations and mentoring team members while maintaining high standards of quality and stakeholder satisfaction.
Highest-signal resume keywords
Creator Marketing StrategyContract NegotiationData-Driven InsightsCross-Functional CollaborationTalent Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Creator MarketingContent Calendar ManagementCampaign DevelopmentPost-Campaign ReportingStrategic BriefsROI AnalysisCreator DiscoveryEvent ManagementPaid Media AmplificationTrend Analysis
Soft Skills
Excellent CommunicationHighly OrganizedProactive Problem-SolvingEmpathy-Driven LeadershipCreative Thinking
Tools & Technologies
Captiv8CreatorIQSocial Media PlatformsAnalytics ToolsContent Management Systems
Industry Keywords
FashionRetailLifestyleCreator CommunitiesCultural Trends
About the role
Key responsibilities & impact- Lead day-to-day execution of creator programs for a major U.S. fashion and retail brand
- Manage creator marketing strategy and execution from planning through launch and wrap
- Drive ideation and campaign development tied to cultural moments, seasonal priorities, product stories, and retail activations
- Integrate creator strategy into broader marketing efforts with PR, creative, paid media, experiential, and external partners
- Build and manage creator plans and budgets focused on ROI, quality engagement, and brand impact
- Develop and maintain relationships with creators, managers, and talent agents across all tiers
- Manage multiple workstreams while ensuring quality, timeliness, and stakeholder satisfaction
- Serve as a key client point of contact and represent team work with professionalism and strategic insight
- Manage and mentor junior team members, fostering creative thinking and professional development
Requirements
What you’ll need- At least 5 years of relevant experience in creator marketing at an agency, brand, or talent management company
- Hands-on experience working with creators across tiers from nano to celebrity and platforms including TikTok, Instagram, and YouTube
- Strong contract negotiation and talent management experience
- Experience building strategic briefs, managing content calendars, and driving measurable results
- Ability to use data, audience insights, and platform trends to inform strategy and ongoing optimizations
- Familiarity with developing post-campaign reports and translating insights into actionable recommendations
- Experience collaborating with cross-functional teams including PR, paid media, creative, experiential, and analytics
- Excellent verbal and written communication skills
- Highly organized, detail-oriented, and proactive in managing multiple workstreams
- Experience with creator discovery and tracking platforms such as Captiv8 and CreatorIQ
- Preferred: Experience in fashion, retail, apparel, accessories, beauty, or adjacent lifestyle categories
- Strong understanding of fashion, lifestyle, and retail trends, including creators and communities shaping culture across social platforms
- Experience managing creator-led events, shopping moments, and in-person activations
- Strategic understanding of paid media amplification, including boosting, whitelisting, and platform-specific extensions
- Experience working in fast-moving, culturally responsive environments with frequent campaign and seasonal moments
- Comfort leading high-volume programs with minimal oversight
- Ability to lead strategic presentations to clients and stakeholders
- Empathy-driven leadership that builds trust and develops talent
- Strong problem-solving instincts and ability to manage ambiguity with confidence
- Ability to contribute to internal POVs, creator trend briefings, or cross-team thought leadership
Benefits
Comp & perks- Annual bonuses may be offered
- Paid Time Off policy
- Region-specific benefits
- Medical insurance
- Dental insurance
- Vision insurance
- 401K
- Life insurance
- Disability insurance
- Travel assistance
- Wellness programming
