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Edelman

Senior Manager, Creator Marketing

Edelman

. Lead day-to-day execution of creator programs for a major U.S.

Posted 10/23/2026full-timeUnited StatesSenior💰 $68,000 - $96,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in creator marketing strategy and execution, with a strong focus on managing relationships with creators and driving measurable results through data-informed strategies. Proficient in leading cross-functional collaborations and mentoring team members while maintaining high standards of quality and stakeholder satisfaction.

Highest-signal resume keywords
Creator Marketing StrategyContract NegotiationData-Driven InsightsCross-Functional CollaborationTalent Management

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Creator MarketingContent Calendar ManagementCampaign DevelopmentPost-Campaign ReportingStrategic BriefsROI AnalysisCreator DiscoveryEvent ManagementPaid Media AmplificationTrend Analysis
Soft Skills
Excellent CommunicationHighly OrganizedProactive Problem-SolvingEmpathy-Driven LeadershipCreative Thinking
Tools & Technologies
Captiv8CreatorIQSocial Media PlatformsAnalytics ToolsContent Management Systems
Industry Keywords
FashionRetailLifestyleCreator CommunitiesCultural Trends

About the role

Key responsibilities & impact
  • Lead day-to-day execution of creator programs for a major U.S. fashion and retail brand
  • Manage creator marketing strategy and execution from planning through launch and wrap
  • Drive ideation and campaign development tied to cultural moments, seasonal priorities, product stories, and retail activations
  • Integrate creator strategy into broader marketing efforts with PR, creative, paid media, experiential, and external partners
  • Build and manage creator plans and budgets focused on ROI, quality engagement, and brand impact
  • Develop and maintain relationships with creators, managers, and talent agents across all tiers
  • Manage multiple workstreams while ensuring quality, timeliness, and stakeholder satisfaction
  • Serve as a key client point of contact and represent team work with professionalism and strategic insight
  • Manage and mentor junior team members, fostering creative thinking and professional development

Requirements

What you’ll need
  • At least 5 years of relevant experience in creator marketing at an agency, brand, or talent management company
  • Hands-on experience working with creators across tiers from nano to celebrity and platforms including TikTok, Instagram, and YouTube
  • Strong contract negotiation and talent management experience
  • Experience building strategic briefs, managing content calendars, and driving measurable results
  • Ability to use data, audience insights, and platform trends to inform strategy and ongoing optimizations
  • Familiarity with developing post-campaign reports and translating insights into actionable recommendations
  • Experience collaborating with cross-functional teams including PR, paid media, creative, experiential, and analytics
  • Excellent verbal and written communication skills
  • Highly organized, detail-oriented, and proactive in managing multiple workstreams
  • Experience with creator discovery and tracking platforms such as Captiv8 and CreatorIQ
  • Preferred: Experience in fashion, retail, apparel, accessories, beauty, or adjacent lifestyle categories
  • Strong understanding of fashion, lifestyle, and retail trends, including creators and communities shaping culture across social platforms
  • Experience managing creator-led events, shopping moments, and in-person activations
  • Strategic understanding of paid media amplification, including boosting, whitelisting, and platform-specific extensions
  • Experience working in fast-moving, culturally responsive environments with frequent campaign and seasonal moments
  • Comfort leading high-volume programs with minimal oversight
  • Ability to lead strategic presentations to clients and stakeholders
  • Empathy-driven leadership that builds trust and develops talent
  • Strong problem-solving instincts and ability to manage ambiguity with confidence
  • Ability to contribute to internal POVs, creator trend briefings, or cross-team thought leadership

Benefits

Comp & perks
  • Annual bonuses may be offered
  • Paid Time Off policy
  • Region-specific benefits
  • Medical insurance
  • Dental insurance
  • Vision insurance
  • 401K
  • Life insurance
  • Disability insurance
  • Travel assistance
  • Wellness programming