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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive expertise in creator marketing, talent management, and strategic client engagement, with a strong focus on developing and executing integrated marketing strategies across diverse consumer verticals. Proven ability to lead high-performing teams and drive innovation within the creator economy while maintaining trusted relationships with senior clients.
Highest-signal resume keywords
Creator MarketingTalent ManagementIntegrated Marketing StrategyClient EngagementTeam Leadership
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Creator Strategy DevelopmentAudience IntelligencePerformance Data AnalysisMeasurement FrameworksContracting ConsiderationsOperational Best PracticesDigital MarketingSocial Media ExpertiseContent CreationCommercial Orientation
Soft Skills
Executive PresenceCommunication SkillsMentorshipCollaborationRelationship Building
Tools & Technologies
Creator Marketing TechnologiesMeasurement SolutionsAnalytics ToolsSocial PlatformsCampaign Management Tools
Certifications & Qualifications
Bachelor’s Degree
Industry Keywords
Creator EconomyConsumer-Facing BrandsCPGFinancial ServicesReputation-Sensitive EnvironmentsHigh-Stakes PitchesTalent PartnershipsEmerging CreatorsMacro TalentTop-Tier Talent
About the role
Key responsibilities & impact- Set and advance the strategic vision for creator marketing
- Serve as a senior strategic counselor to executive-level clients
- Lead creator strategy across a diverse portfolio of consumer-facing businesses
- Develop creator strategies across large-scale and integrated client engagements
- Advise clients on creator partnerships, talent tiers, investment levels and deal structures
- Establish and maintain trusted relationships with senior clients and the creator ecosystem
- Drive innovation within Edelman’s creator marketing offering
- Establish and evolve processes, tools and best practices for creator programs at scale
- Partner with strategy, creative, production, paid media, social, earned media, analytics and account leadership on integrated campaigns
- Provide executive oversight of major creator programs and client engagements
- Lead, inspire and develop high-performing teams through mentorship, career development, succession planning, goal setting and feedback
- Serve as a senior subject matter expert and external-facing authority on the creator economy
- Shape agency POVs, intellectual property and thought leadership related to creators and social influence
- Partner with measurement and analytics teams to evaluate creator effectiveness and demonstrate impact
- Drive organic growth and commercial success across the portfolio
- Lead new business opportunity development, strategic positioning, proposals, RFI/RFP responses and senior-level pitches
Requirements
What you’ll need- 10+ years of relevant experience in marketing, advertising, public relations, digital/social marketing, creator marketing, media, talent management or related fields
- Significant experience working directly within the creator economy, including creator marketing, talent partnerships, talent management and/or comparable agency or brand-side roles
- Demonstrated leadership of complex creator programs from strategy through execution and measurement
- Demonstrated experience counseling senior clients and leading large, integrated marketing or communications engagements
- Experience working with major consumer-facing brands; experience in CPG, financial services and/or similarly complex categories strongly preferred
- Proven experience leading and developing teams, including managing senior-level talent and building high-performing, collaborative organizations
- Bachelor’s degree or equivalent professional experience
- Deep expertise in social media, creators, content, digital culture and the broader creator economy
- Experience developing creator strategies across multiple consumer verticals
- Understanding of creator marketing across high-frequency consumer purchases, considered purchases and service-based customer relationships
- Experience operating in highly regulated, reputation-sensitive or complex brand environments
- Established network of senior relationships across creators, talent agencies and management companies, social platforms and other creator ecosystem stakeholders
- Extensive experience across creator tiers, from emerging and micro creators through mid-tier, macro, celebrity and top-tier talent
- Proven ability to develop creator strategies connected to client business and brand objectives
- Demonstrated ability to counsel senior and executive-level clients and build trusted, long-term relationships
- Strong commercial orientation and experience growing client relationships and identifying new revenue opportunities
- Experience using audience intelligence, cultural insights, performance data and measurement frameworks
- Advanced knowledge of creator marketing technologies, platforms, measurement solutions, contracting considerations, tools and operational best practices
- Deep understanding of creator marketing integration across paid, earned, owned, social, creative, experiential and broader communications and marketing programs
- Strong track record of recruiting, managing, mentoring and developing teams
- Significant new business experience, including strategic approaches, proposal development, RFI/RFP responses and high-stakes pitches
- Strong executive presence and communication skills
Benefits
Comp & perks- Annual bonuses
- Paid Time Off policy
- Medical and dental insurance
- Vision insurance
- 401K
- Life insurance
- Disability insurance
- Travel assistance
- Wellness programing