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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading digital strategy for pharmaceutical marketing, with a focus on omnichannel campaigns and compliance within regulatory environments. Proven ability to mentor teams and connect digital initiatives to measurable business outcomes.
Highest-signal resume keywords
Digital Marketing StrategyPharmaceutical Marketing ExpertiseOmnichannel CampaignsMLR ProcessesClient-Facing Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital StrategyIntegrated Digital EcosystemsSEOCRMPaid MediaAnalyticsExperience DesignTouchpoint StrategyCustomer Journey MappingBusiness Transformation
Soft Skills
LeadershipMentoringConsultative SkillsExecutive PresenceGrowth Mindset
Industry Keywords
HealthcarePharmaceuticalsHCP MarketingPatient EngagementCaregiver AudiencesRegulatory EnvironmentsDigital ExperiencesIntegrated ProgramsOrganic GrowthBusiness Wins
About the role
Key responsibilities & impact- Lead digital strategy across branded and unbranded pharmaceutical marketing, including .com, CRM, paid media, SEO, and social
- Translate business challenges into compliant, creative, measurable digital-first solutions
- Partner with UX, analytics, media, CRM, and content subject matter experts for integrated execution
- Design compliant and engaging digital experiences within MLR, ISI, and fair-balance requirements
- Guide clients through omnichannel strategy, experience design, touchpoints, and customer journeys
- Act as a trusted advisor connecting digital efforts to business outcomes
- Lead, mentor, and inspire diverse digital and integrated teams
- Serve as digital lead or overall account lead, coordinating integrated programs and driving organic growth and new business wins
Requirements
What you’ll need- Bachelor’s degree or equivalent work experience
- 10+ years of health digital experience in an agency setting
- Deep pharmaceutical marketing expertise across HCP, patient, and caregiver audiences
- Experience with omnichannel campaigns and regulatory environments
- Proven track record leading digital marketing strategy across large, matrixed healthcare or pharma accounts
- Expertise orchestrating integrated digital ecosystems across web, CRM, paid, earned, and owned media
- Fluency in MLR processes
- Ability to guide cross-functional teams
- Strong executive presence and consultative, senior-level client-facing experience
- Growth mindset focused on organic growth, team development, and business transformation
Benefits
Comp & perks- Annual bonuses
- Paid Time Off policy
- Medical and dental insurance
- Vision insurance
- 401K
- Life insurance
- Disability insurance
- Travel assistance
- Wellness programming