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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing social strategies that align consumer brand storytelling with business objectives, leveraging audience insights and cultural trends. Proven ability to mentor teams and collaborate across various functions to optimize campaign performance and drive measurable results.
Highest-signal resume keywords
Social Strategy DevelopmentDigital Marketing ExpertiseAudience Insights TranslationClient Advisory ExperienceTeam Leadership and Mentoring
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Social Media StrategyContent DevelopmentCampaign DevelopmentPerformance EvaluationSocial AnalyticsIntegrated Campaign RecommendationsEmerging Digital TrendsPlatform PlanningCommunity EngagementConsumer Brand Marketing
Soft Skills
Strategic ThinkingRelationship BuildingCollaborationMentoringCommunication
Industry Keywords
HealthcareWellnessCorporate CommunicationsReputation ManagementPaid MediaEarned MediaDigital BehaviorsCultural TrendsAgency ExperienceConsumer Behavior
About the role
Key responsibilities & impact- Lead development and execution of social strategies connecting consumer brand storytelling, corporate reputation, and business objectives across a healthcare and wellness portfolio
- Serve as a strategic advisor to senior clients on social trends, platform opportunities, audience engagement, and emerging digital behaviors
- Translate audience insights, cultural trends, and business challenges into social strategies, creative briefs, and integrated campaign recommendations
- Collaborate with creative, paid media, earned media, analytics, and planning teams on cohesive, insight-driven programs
- Guide social content strategy, platform planning, campaign development, and community engagement approaches
- Mentor and develop team members
- Evaluate campaign performance and social insights to optimize strategies, demonstrate impact, and identify account growth opportunities
- Bring fresh thinking on platforms, creators, emerging technologies, and cultural conversations to clients and internal teams
Requirements
What you’ll need- At least 8 years of relevant experience in social strategy, digital marketing, communications, or related fields
- Demonstrated experience developing and executing social strategies that deliver measurable business or communications results
- Experience developing social strategies across both consumer brand marketing and corporate communications or reputation management
- Strong understanding of the social media landscape, including platform strategy, content development, audience insights, and emerging trends
- Experience collaborating with paid media, analytics, creative, editorial, and integrated communications teams
- Ability to translate complex business challenges and audience insights into clear, compelling strategic recommendations
- Experience advising senior clients, presenting strategic thinking, and building trusted relationships
- Experience leading, mentoring, and developing teams while balancing multiple priorities and workstreams
- Interest in health, wellness, consumer behavior, and evolving brand conversations
- Agency experience is a plus
- Familiarity with social analytics and measurement across earned, owned, and paid channels
Benefits
Comp & perks- Annual bonuses
- Paid Time Off policy
- Medical and dental insurance
- Vision insurance
- 401K
- Life insurance
- Disability insurance
- Travel assistance
- Wellness programing