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Social Media Manager – Luxury Beauty, Personal Branding

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. Develop creative content strategies focused on reach, community building, and conversion .

Posted 10/18/2026full-timeMunich • GermanyJuniorMid-LevelWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in social media management, content creation, and community engagement, with a strong focus on building personal brands and optimizing content strategies. Proficient in filming, editing, and analyzing metrics to enhance audience reach and engagement.

Highest-signal resume keywords
Social Media ManagementContent CreationFilming And Editing SkillsData-Driven OptimizationGerman And English Proficiency

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Content StrategyFilmingEditingStorytellingViral Content CreationData AnalysisCommunity EngagementBrand BuildingHashtagsCTAs
Soft Skills
Intrinsic MotivationStructured ApproachEntrepreneurial MindsetLoyaltyPositivity
Tools & Technologies
CanvaCapCutClaudeChatGPTInstagram EditsOverlaysSound EffectsGreen ScreensSubtitlesAnimations
Industry Keywords
Personal BrandingLuxury SkincareCommunity BuildingEngagementTrends

About the role

Key responsibilities & impact
  • Develop creative content strategies focused on reach, community building, and conversion
  • Plan, organize, and execute filming days with Dr. Luise Berger
  • Independently conceptualize, film, and edit Reels, Stories, carousels, and other social media formats
  • Use cameras, lighting, editing software, subtitles, and sound
  • Analyze relevant metrics and continuously optimize content, formats, and posting strategies
  • Identify current trends and implement them quickly and creatively for the brand
  • Manage the community and actively engage with the target audience
  • Strategically build Dr. Luise Berger’s personal brand
  • Work closely with Marketing, Sales, PR, influencers, and external partners
  • Take responsibility for the social media presence of the personal brand and luxury skincare brand DOC BERGER EFFECT
  • Work directly with Dr. Luise Berger and the brand team

Requirements

What you’ll need
  • Several years of professional experience in social media management
  • Demonstrated success in building reach, engagement, and communities
  • Excellent instinct for trends, storytelling, and viral content
  • Professional filming and editing skills at creator or agency level
  • Daily experience with Canva, CapCut, Claude, ChatGPT, Instagram Edits, overlays, sound effects, green screens, subtitles, animations, and current video trends
  • Strong hands-on mentality, intrinsic motivation, and a high level of personal responsibility
  • Structured and data-driven approach to work
  • Very good German skills and confident English
  • Proficiency with hooks, captions, hashtags, and CTAs
  • Passion for beauty, aesthetics, personal branding, and premium brands
  • Entrepreneurial mindset, loyalty, and positivity
  • Applications must include a résumé, relevant work samples, social media accounts or projects managed, a brief cover letter, and a recent photo
  • Practical experience in professional social media management is required; applications without relevant professional experience, meaningful references, or original work samples will not be considered

Benefits

Comp & perks
  • High flexibility and the option to work from home
  • Work independently with genuine creative freedom
  • Have a direct impact on building and scaling a rapidly growing personal brand and an established luxury skincare brand
  • Short decision-making processes and close collaboration with the founders, graphic designers, and external partners
  • Above-average development and growth potential based on performance
  • Work in an environment where performance, creativity, dedication, and initiative are valued and encouraged