Principal Product Manager

eHealth, Inc.

. Lead eHealth’s eCommerce insurance marketplace and online consumer shopping experience .

Posted 11/5/2026full-timeRemote • United StatesLead💰 $182,400 - $243,200 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading eCommerce product management, particularly in health tech and consumer marketplaces, with a strong focus on AI-driven solutions and user experience optimization. Proven ability to define product strategy, manage cross-functional teams, and utilize data-driven decision-making to enhance product performance.

Highest-signal resume keywords

Product Management LeadershipECommerce Strategy DevelopmentAgile Framework ExperienceGenerative AI Product DevelopmentUser Experience Optimization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product StrategyUser Story WritingBacklog PrioritizationData-Driven Decision MakingConversion Rate AnalysisMarket ResearchCompetitive AnalysisA/B TestingAnalytics MonitoringDual-Sided Marketplace Deployment

Soft Skills

MentoringCollaborationCommunicationProblem SolvingLeadership

Tools & Technologies

Atlassian SuiteJiraMiroFigmaGenerative AI Platforms

Industry Keywords

Health TechHealthcare Insurance WorkflowsConsumer Marketplace ExpertiseDigital Commerce TransformationCompliance Coordination

About the role

Key responsibilities & impact

Lead eHealth’s eCommerce insurance marketplace and online consumer shopping experience
Define product strategy and roadmap for the enterprise website, online shopping, and enrollment experience
Design personalized, AI-first consumer shopping experiences for health insurance and ancillary coverage
Define and launch AI agents, chat-based enrollment guides, and plan comparison tools
Establish audience segmentation and navigation frameworks for brokers, employers, individuals, retirees, and other shoppers
Oversee growth and lifecycle funnels from conversion and digital marketing through activation, onboarding, retention, and support
Collaborate with Sales, Marketing, UX Design, Data Science, Engineering, Legal, and Compliance
Lead multi-year digital-commerce transformation initiatives across product portfolios and business segments
Advise senior executives on investment priorities, portfolio tradeoffs, and enterprise website roadmap
Resolve dependencies and competing priorities across business and technology organizations
Mentor product leaders and raise product-management capability through coaching, standards, and thought leadership
Define product requirements, write user stories, and manage backlog prioritization
Partner with cross-functional teams on dependencies, system architecture, and design
Serve as Product Owner within Agile frameworks and participate in Scrum ceremonies
Own UX optimization and A/B testing roadmap and success criteria
Optimize product development processes, website release governance, stage-gate reviews, and peak-period change management
Own instrumentation, monitoring, issue prioritization, and risk escalation with Analytics and Engineering
Establish website platform and domain governance, accessibility, and legal/compliance coordination
Communicate product performance, metrics, and roadmap updates to stakeholders
Conduct market research and competitive analysis
Use data-driven decision-making to prioritize initiatives and measure success

Requirements

What you’ll need

10+ years of product management leadership
Track record of deploying large-scale consumer e-commerce storefronts, dual-sided marketplace engines, or complex fintech platforms with cross functional partners
Proven experience defining strategy and translating strategy into execution in a complex and matrixed organizational structure
Strong domain familiarity with health tech, healthcare insurance workflows, or utilization mechanics is highly desirable but not mandatory if bringing world-class consumer marketplace expertise
Experience going zero-to-one with generative AI products, prompt-engineered systems, or agentic automation workflows
High aesthetic standard for empathetic product interfaces and polished mobile/desktop consumer user design
Analytical fluency with conversion rates, drop-off analytics, and financial profitability frameworks
Bachelor’s or master’s degree in business, computer science, engineering, or related field
Experience serving as Product Owner in Agile frameworks (Scrum/Kanban)
Experience with Atlassian suite, Jira, Miro, Figma, and generative AI platforms such as Copilot, Gemini, and ChatGPT

Benefits

Comp & perks

Medical, dental and vision beginning on your first day of employment
401K with matching
Tuition reimbursement
Employee stock purchase program
12 company paid holidays
Flexible time off (PTO for non-exempt)
Annual performance bonus
Benefits designed to support employees’ personal and professional wellness