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B2B Copywriter
eight&four. Lead the development of long-form B2B content including white papers, reports, website articles, feature articles, executive interviews and thought leadership .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing high-quality long-form B2B content, including white papers and thought leadership, while effectively translating complex topics into engaging narratives. Proficient in creating LinkedIn-first content and collaborating with creative teams to enhance brand communications.
Highest-signal resume keywords
Long-Form B2B Content DevelopmentExceptional Writing and Editorial SkillsLinkedIn-First Content CreationB2B Audience UnderstandingCampaign Messaging and Narrative Development
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
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Hard Skills
Long-Form Content DevelopmentSEO WritingEditorial Narrative DevelopmentCampaign Messaging FrameworksContent StrategyThought LeadershipComplex Topic SimplificationSocial Media Content WritingBrand PositioningCultural Relevance in Communications
Soft Skills
Attention to DetailCollaborative TeamworkCreative Problem Solving
Industry Keywords
B2B CommunicationsFinanceTechnologyInsuranceLogisticsSustainabilityCommercial StorytellingExecutive ProfilingInsight GatheringCampaign Proposals
About the role
Key responsibilities & impact- Lead the development of long-form B2B content including white papers, reports, website articles, feature articles, executive interviews and thought leadership
- Lead stakeholder interviews and insight gathering sessions to inform editorial narratives, campaign messaging and executive profiling
- Translate complex or technical subject matter into clear, engaging and commercially effective storytelling
- Ensure long-form content and website articles are written with SEO and GEO requirements in mind
- Develop strategic editorial narratives and content territories for campaigns and ongoing brand communications
- Write campaign headlines, messaging frameworks and supporting copy across digital and social channels
- Plan and write social rollout content with a strong understanding of LinkedIn storytelling and executive profiling
- Work closely with strategists, creatives and client teams to shape campaign narratives from brief through to execution
- Support brands in developing more culturally relevant and contemporary B2B communications
- Collaborate with designers, motion teams and producers to bring editorial and campaign ideas to life across formats
- Contribute to pitches, campaign proposals and strategic narrative development
Requirements
What you’ll need- Proven experience developing high-quality long-form B2B and B2C content across complex topics (finance, tech, etc.) and thought leadership
- Exceptional writing and editorial skills with the ability to simplify complex topics without losing substance
- Experience writing across sectors such as finance, insurance, technology, logistics or sustainability
- Strong understanding of B2B audiences, brand positioning and commercial storytelling
- Ability to move confidently between long-form editorial, campaign messaging and social content
- Experience creating LinkedIn-first content and executive thought leadership
- Strong attention to detail and editorial rigour
- Comfortable working collaboratively within creative and strategic teams
Benefits
Comp & perks- Named in Campaign Magazine's Best Places to Work 8 years running
- Hybrid working - 2-3 day in the office per week
- Private Healthcare & Life Insurance
- 25 Days+ Holiday
- Team Mini breaks in the UK and abroad
- Regular Socials
- Culture: Open, Engaged & Inspirational