Social Listening and Insights Manager

eight&four

. Conduct social listening and audience research to uncover behaviours, motivations, conversations and emerging trends .

Posted 10/23/2026full-timeLondon • United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in social listening, audience research, and digital insights to inform content strategies and campaigns. Proficient in analyzing data to uncover trends and translate findings into actionable recommendations for diverse audiences.

Highest-signal resume keywords

Social ListeningAudience ResearchData AnalysisContent Strategy DevelopmentPresentation Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Audience InsightsCommunity AnalysisChannel AuditsQualitative Data AnalysisQuantitative Data Analysis

Soft Skills

Strategic StorytellingCommunication SkillsCollaboration

Tools & Technologies

MeltwaterAudienseSEMrushGlimpseAnswerThePublic

Industry Keywords

B2BB2CDigital Audience BehavioursContent FormatsOnline Communities

About the role

Key responsibilities & impact

Conduct social listening and audience research to uncover behaviours, motivations, conversations and emerging trends
Research online communities, forums and platforms such as Reddit to identify audience attitudes, interests, pain points and unmet needs
Analyse social, search and audience data to uncover insights, cultural tensions and opportunities for brands
Lead social and digital channel audits, assessing content performance, audience engagement, platform effectiveness and opportunities for improvement
Conduct competitor, category and cultural analysis to identify trends, content gaps and opportunities
Translate audience intelligence into clear insights and recommendations that inform social and channel strategies, creative briefs, content development and campaigns
Identify audience needs, content opportunities and platform behaviours to support the development of content pillars, channel roles and wider content ecosystems
Monitor emerging trends, content formats, platforms and online communities relevant to clients
Analyse social content and campaign performance to inform future content and channel recommendations
Develop insight-led presentations and research findings for internal teams and clients
Collaborate with the Audience Strategy Lead and wider teams on pitches, campaigns and strategic projects

Requirements

What you’ll need

3–5 years' experience in social, audience insights, social listening and digital research
Strong hands-on experience in social listening, audience research, community analysis and channel audits
Experience using tools such as Meltwater, Audiense, SEMrush, Glimpse, AnswerThePublic or similar
Strong understanding of Reddit, online communities, social platforms and digital audience behaviours
Ability to analyse qualitative and quantitative data, identify patterns and uncover insights beyond standard reporting
Proven ability to translate audience research into meaningful insights and recommendations that inform content, creative and channel strategies
Good understanding of social and digital channels, content formats and how audiences engage across different platforms
Experience working across B2B and B2C audiences
Strong presentation, communication and strategic storytelling skills
Ability to independently manage research and insight projects while collaborating with creative, content and strategy teams

Benefits

Comp & perks

Named in Campaign Magazine's Best Places to Work 8 years running
Hybrid working - 2 days in the office per week
Private Healthcare & Life Insurance
25 Days+ Holiday
Team Mini breaks in the UK and abroad
Regular Socials
Culture: Open, Engaged & Inspirational