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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in delivering integrated B2B marketing programs, including event marketing, campaign management, and stakeholder communication. Proficient in project management, budget oversight, and cross-functional collaboration to achieve commercial objectives.
Highest-signal resume keywords
Event MarketingProject ManagementB2B Marketing ProgramsBudget ManagementStakeholder Communication
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Regional MarketingField MarketingCampaign ManagementLead ManagementSales EnablementDigital MarketingContent MarketingReportingAttention to DetailOperational Skills
Soft Skills
Organizational SkillsProactive Working StyleProblem-SolvingCommunication SkillsPresentation Skills
Tools & Technologies
SalesforceMarketing-Automation PlatformsProject-Management ToolsEvent PlatformsReporting Dashboards
Industry Keywords
InsuranceInsurtechFinancial ServicesEnterprise SoftwareB2B Sales Cycles
About the role
Key responsibilities & impact- Deliver the company’s global portfolio of conferences, trade shows, executive events, customer programs, roundtables, webinars, and digital events
- Execute regional marketing calendars for EMEA and Continental Europe
- Convert approved priorities into execution plans with deliverables, owners, budgets, timelines, and success measures
- Coordinate campaigns, opportunity-based and account-based marketing, partner programs, customer activities, workshops, sales enablement, content initiatives, and field events
- Manage project plans, budgets, vendors, logistics, readiness, onsite execution, follow-up, and program closeout
- Identify risks, resolve blockers, track deadlines, and escalate issues when required
- Ensure regional programs align with company strategy and local market needs
- Coordinate cross-functional marketing teams, agencies, vendors, Sales, and BDR teams
- Provide briefs, deadlines, responsibilities, and feedback to contributing teams
- Partner with Sales and BDR teams on target audiences, account priorities, participation, meetings, outreach, and follow-up
- Ensure programs have commercial objectives and defined next steps
- Maintain CRM setup, tracking, reporting, and stakeholder updates
- Track attendance, engagement, meetings, leads, target-account participation, opportunity progression, follow-up, and budget
- Communicate with executives, customers, prospects, partners, speakers, and industry stakeholders
- Maintain momentum and accountability across teams without direct reporting authority
Requirements
What you’ll need- Significant experience delivering regional marketing, field marketing, event marketing, or integrated B2B marketing programs
- Demonstrated experience executing conferences, trade shows, executive events, customer programs, roundtables, webinars, and digital events
- Broad practical understanding of campaigns, content, digital marketing, sales enablement, customer marketing, partner marketing, reporting, and lead management
- Strong project-management experience taking programs from plan through completion
- Proven ability to manage multiple workstreams, deadlines, contributors, and dependencies simultaneously
- Experience working closely with enterprise sales teams and executing marketing activity against regional, account, and opportunity priorities
- Experience coordinating agencies, vendors, contractors, and cross-functional project teams
- Strong budget-management, organizational, and operational skills
- Excellent written, verbal, presentation, and stakeholder-management skills
- Strong attention to detail and consistent delivery of accurate, high-quality work
- Proactive working style with ability to anticipate needs, follow through on commitments, and resolve issues
- Willingness and ability to travel internationally
- Based in Europe, preferably England, Ireland, or Western Europe
- Experience in insurance, insurtech, financial-services, or enterprise-software industry (preferred)
- Experience delivering marketing programs for complex technology solutions and large enterprise audiences (preferred)
- Familiarity with long, consultative B2B sales cycles and opportunity-based or account-based marketing (preferred)
- Experience working across multiple European markets and cultures (preferred)
- Experience with Salesforce, marketing-automation platforms, project-management tools, event platforms, and reporting dashboards (preferred)
Benefits
Comp & perks- Flexible working hours and hybrid work (2 days from the office)
- 2 extra days off
- Employee referral program
- Mobile phone and internet reimbursement
- Work-from-home compensation, in line with local regulations
- Spanish language classes
- Private health insurance (DKV)
- Pension plan (Banco Santander)
- Work with top talent and great colleagues who are industry and technology experts
- Scaled Agile environment with diverse, multicultural and cross-functional teams