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Social Media, Recruitment Marketing Manager
EisnerAmper. Develop and execute an integrated social media strategy across corporate and careers channels .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing integrated social media strategies, with a focus on employer branding and recruitment marketing. Proficient in analyzing campaign performance and leveraging insights to enhance engagement and brand visibility.
Highest-signal resume keywords
Social Media Strategy DevelopmentEmployer BrandingContent CreationPerformance Metrics AnalysisTeam Leadership
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Social Media ManagementContent PlanningCampaign Performance MeasurementWritingEditingStorytellingAnalytical SkillsRecruitment MarketingAudience EngagementTrend Analysis
Soft Skills
CommunicationCollaborationMentoringTrainingGuidance
Tools & Technologies
Sprout SocialOktopostOrdinalLinkedInInstagramFacebookTwitterTikTokRecruitment CRM Platforms
Industry Keywords
B2B MarketingProfessional ServicesEmployer BrandingSocial Media Best PracticesContent Governance
About the role
Key responsibilities & impact- Develop and execute an integrated social media strategy across corporate and careers channels
- Manage content planning and editorial calendars
- Identify emerging trends, platforms, and content formats to increase engagement and reach
- Create social-first content that strengthens brand visibility, personality, and audience connection
- Support thought leadership, business development, and firm-wide marketing campaigns through organic and paid social initiatives
- Lead employer branding efforts across careers channels
- Partner with Talent Acquisition to develop recruitment marketing campaigns
- Strengthen and manage employee, recruiter, and leadership advocacy programs
- Provide training, guidance, and content resources to internal stakeholders
- Monitor social communities and engage audiences
- Track and report performance metrics and identify opportunities across brand and talent channels
- Analyze campaign results and audience insights to improve content, targeting, and engagement strategies
- Deliver regular reporting on social media, employer brand, and advocacy program performance
- Lead and mentor social media team members and coordinate cross-functional initiatives
- Ensure content and platform governance aligns with brand, legal, regulatory, and privacy requirements
- Advise Marketing and Talent Acquisition stakeholders on social media best practices
Requirements
What you’ll need- Bachelor's degree in marketing, communications, journalism, public relations, or related field
- 5+ years of experience managing social media for a professional services or other B2B organization
- Experience utilizing social media for employer branding, recruitment marketing, or marketing to candidate and client audiences
- Ability to develop social media strategies and campaigns targeting business and executive audiences
- Strong writing, editing, and storytelling skills
- Experience managing executive social media, employee advocacy, or thought leadership programs
- Working knowledge of organic and paid social media across LinkedIn, Instagram, Facebook, Twitter, and TikTok
- Experience with social media management and advocacy platforms; Sprout Social, Oktopost, Ordinal, or similar tools preferred
- Familiarity with recruitment CRM platforms is a plus
- Strong analytical skills and experience measuring campaign performance and connecting social activity to business outcomes
Benefits
Comp & perks- Flexibility to manage your days in support of work/life balance
- Culture recognized with multiple top “Places to Work” awards
- Inclusive culture embracing differences and diverse experiences
- Career development and autonomy to reach professional goals