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Paid Media Manager
Element Three. Buy and manage paid media across digital and traditional platforms for clients .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in media buying and digital marketing strategies, with a strong focus on optimizing campaigns across various platforms to achieve client business goals. Proficient in analyzing data trends to inform decision-making and enhance campaign performance.
Highest-signal resume keywords
Media Buying ExperienceDigital Marketing StrategyGoogle Ads ProficiencyCampaign Performance AnalysisClient Presentation Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Media BuyingDigital MarketingCampaign OptimizationData AnalysisReportingOmnichannel MarketingPaid Media StrategyClient ManagementPerformance MetricsBudget Management
Soft Skills
Persuasive CommunicationCritical ThinkingAdaptabilityCuriosityIntegrity
Tools & Technologies
Google AdsBing AdsMeta AdsLinkedIn AdsGoogle Tag ManagerGoogle AnalyticsGoogle Data StudioLookerDemand-Side PlatformsTwitter Ads
Industry Keywords
Digital AdvertisingCampaign PerformanceClient ReportingBusiness KPIsEmerging Technology
About the role
Key responsibilities & impact- Buy and manage paid media across digital and traditional platforms for clients
- Influence paid media strategy across multiple campaigns, channels, and platforms to achieve business goals
- Build, optimize, and guide reporting for client media campaigns
- Review campaign performance and make optimization recommendations or implement optimizations based on data trends
- Collaborate with a Senior Marketing Strategist on full-funnel marketing strategies
- Build, run, and optimize digital media campaigns within budgets
- Identify gaps in client media strategies and provide comprehensive solutions
- Partner with the Senior Ad Ops Manager on technical escalations, process improvements, and onboarding new accounts
- Assist account services with client reporting and campaign-performance discussions
- Collaborate with creatives to design and deploy campaigns that drive business results
- Create omnichannel digital/traditional paid media plans recommending appropriate channels, platforms, and audiences to expand brand awareness
Requirements
What you’ll need- 2+ years of media buying/digital marketing experience and experience working in/with agencies
- Sound business acumen and client presentation skills
- Deep understanding of paid digital marketing channels, tactics, and strategies, and how they work together to provide a seamless customer experience
- Digital advertising platform and reporting experience, including Google Ads, Bing, Meta, LinkedIn Ads, demand-side platforms, Twitter, Pinterest, Google Tag Manager, Google Analytics, and Google Data Studio/Looker
- Data-first mindset emphasizing media buying to drive client business KPIs (leads, traffic, sales, etc.)
- Ability to analyze and report on campaign progress and optimization recommendations
- Desire to continue paid media subject matter expertise by understanding key industry trends and emerging technology
- Integrity, strong work ethic, confidence, and ability to stand one's ground with poise and respect
- Solutions-oriented critical thinker focused on results
- Persuasive communication and ability to navigate difficult conversations and gain buy-in
- Curiosity, clarity-seeking, pursuit of excellence, and desire to learn
- Adaptability and positivity in an ever-changing environment