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Senior Paid Media Manager
Element Three. Guide paid media strategy and execution, demand generation, and brand awareness for clients .
About the role
Key responsibilities & impact- Guide paid media strategy and execution, demand generation, and brand awareness for clients
- Develop paid media programs across campaigns, channels, platforms, and the purchase funnel
- Maximize media impact and remain accountable for client media program performance
- Review campaign performance and collaborate with PMMs and PMAs on data-driven optimization recommendations
- Lead client reporting calls regarding paid media’s business impact and ad-spend accountability
- Collaborate on full-funnel marketing strategies integrating digital, traditional, and other channels
- Create presentations identifying gaps or opportunities in client media strategies and proposing comprehensive solutions
- Assist Consultants with pitching new projects to clients
- Identify campaign efficiencies without increasing spend and coordinate implementation with Project Managers and the paid media team
- Develop paid media plans recommending channels, platforms, and audiences to expand brand awareness
- Support campaign builds directly within advertising platforms as needed
- Record videos representing Element Three’s point of view on industry topics
Requirements
What you’ll need- 3–5 years of digital or traditional paid media experience
- 2 years of agency experience
- Sound business acumen and client presentation skills
- Deep understanding of paid digital marketing channels, tactics, and strategies
- Experience with Google Ads, Microsoft Advertising (Bing), Meta, LinkedIn Ads, demand-side platforms (DSPs), X (Twitter), Pinterest, Google Tag Manager, Google Analytics, Looker Studio, and related advertising, analytics, and reporting tools
- Data-first mindset emphasizing media forecasting and alignment of media plans with client business KPIs
- Experience developing campaign success metrics and analyzing/reporting campaign progress and optimization recommendations
- Understanding of key industry trends and emerging technology
- Ability to provide informed thought leadership perspectives
- Strategic, data-driven decision-making
- Integrity and strong work ethic
- Confidence, poise, and respect in difficult conversations
- Solutions-oriented critical thinking and problem-solving skills
- Persuasive and effective communication skills
- Ability to explain complex concepts clearly and gain buy-in
- Curiosity and ability to seek clarity amid ambiguity
- Desire to learn and pursue excellence
- Adaptability and positivity in an ever-changing environment
Benefits
Comp & perks- Hybrid work arrangement
- Full-time employment