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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing Google Ads campaigns with a focus on performance optimization and reporting. Proficient in utilizing GA4, Google Tag Manager, and call tracking tools to drive lead generation in behavioral health and related sectors.
Highest-signal resume keywords
Google Ads ManagementGA4 ProficiencyCall Tracking ManagementPerformance AnalysisAgency Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign OptimizationBid StrategyAd Copy ManagementAudience ManagementCPL ManagementConversion TrackingData AnalysisReportingPerformance MonitoringSOP Documentation
Soft Skills
Strong Written EnglishClear Communication
Tools & Technologies
Google AdsGoogle Tag ManagerCall Tracking ToolsExcelGoogle SheetsClickUp
Industry Keywords
Behavioral HealthLead GenerationHealthcareLegalInsuranceFinance
About the role
Key responsibilities & impact- Own day-to-day paid search execution across a portfolio of behavioral health client accounts
- Manage campaigns in Google Ads
- Monitor performance daily and execute optimizations
- Support reporting and attribution infrastructure connecting ad spend to admissions
- Manage 10–15 client accounts, including campaign builds, optimizations, bid strategy, ad copy, and audience management
- Review pacing, CPL, impression share, and conversion volume daily
- Flag performance anomalies before escalation
- Verify call tracking, GA4 events, and form-submission conversion tracking
- Follow QA checklists and maintain ClickUp change logs for every account action
- Deliver weekly performance inputs and support monthly client-facing reporting packages
- Own CPL, cost-per-VOB, and budget delivery across assigned accounts
Requirements
What you’ll need- 3–5 years of hands-on Google Ads management in a direct-response, lead generation environment
- Agency experience managing multiple accounts simultaneously
- Proficiency in GA4, Google Tag Manager (GTM), call tracking (CTM or CallRail), and Excel/Sheets for performance analysis
- Process-first mindset: document changes, follow SOPs, and QA your own work before marking it done
- Strong written English (C1+) and ability to communicate performance insights clearly to a senior team
- Bonus: experience in behavioral health, healthcare, legal, insurance, or finance verticals
Benefits
Comp & perks- Performance bonus framework introduced after the first two quarters
- Direct development from a senior paid media Director in a structured, high-performance environment
- Real account accountability from day one, not shadow work
- Mission-driven work connecting people in crisis to behavioral health care
