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Lead Generation Specialist / Sales Development Representative
Elevance Health. Identify, engage, and cultivate relationships with potential clients and current customers .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in lead generation, client engagement, and market analysis, with a strong focus on optimizing processes for high conversion rates. Proficient in utilizing CRM systems and lead-generation tools to drive business growth and ensure compliance with industry regulations.
Highest-signal resume keywords
Lead GenerationCRM SystemsMarket ResearchClient EngagementPerformance Reporting
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Lead Generation ProcessesMarket AnalysisBusiness Growth MetricsData HygieneConversion Rate Optimization
Soft Skills
Exceptional Communication SkillsResilient MindsetPositive Attitude
Tools & Technologies
ZoomInfoLinkedIn Sales NavigatorSalesforce
Industry Keywords
Health Plan ExperienceEnterprise-Sized ProspectsComplianceOutbound Activity
About the role
Key responsibilities & impact- Identify, engage, and cultivate relationships with potential clients and current customers
- Deploy efficient lead-generation processes and metrics
- Create and nurture high-quality leads
- Contact prospects via email, phone, and social media to initiate contact and schedule discovery meetings
- Conduct market research to identify growth opportunities and target segments
- Analyze lead-generation efforts and communicate results
- Produce regular performance reports, insights, and recommendations for senior management
- Collaborate with cross-functional internal partners on business objectives, new solutions, product launches, and unique selling propositions
- Use lead-generation products, platforms, and core technology stack
- Establish and optimize end-to-end lead-generation processes for high conversion rates
- Ensure lead-generation activities comply with regulations and best practices
- Drive outbound activity, connections, response time, meetings set and held, pipeline generated/influenced, conversion rates, data hygiene, and process adherence
Requirements
What you’ll need- BA/BS in marketing, business administration, or a related field and a minimum of 5 years of related experience; or any combination of education and experience providing an equivalent background
- MA/MS preferred
- Proficiency in ZoomInfo, LinkedIn Sales Navigator, and CRM systems such as Salesforce preferred
- Prior BDR/SDR or Customer Experience/Service experience engaging with enterprise-sized prospects preferred
- Health plan experience preferred
- Resilient and positive mindset preferred
- Exceptional verbal and written communication skills preferred
- Experience executing and understanding customer needs and business-growth metrics preferred
- Associates must work at an Elevance Health location at least once per week, potentially several times per week
- Candidates in certain patient/member-facing roles must become vaccinated against COVID-19 and Influenza
Benefits
Comp & perks- Associate Referral Bonus: $250
- Comprehensive benefits package
- Incentive and recognition programs
- Equity stock purchase
- 401k contribution / 401(k) + match
- Merit increases
- Paid holidays
- Paid Time Off
- Incentive bonus programs
- Medical, dental, and vision benefits
- Short- and long-term disability benefits
- Stock purchase plan
- Life insurance
- Wellness programs
- Financial education resources
- Hybrid work flexibility / virtual work autonomy