Media Ads Buyer Expert

Elevate and Delegate

. Manage, monitor, and optimize 10+ Meta Ads accounts across Facebook and Instagram .

Posted 10/30/2026full-timeRemote • Philippines, MexicoMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing and optimizing Meta Ads accounts, with a strong focus on lead-generation campaigns for U.S. home services businesses. Proficient in creative development and data analysis to enhance campaign performance and drive measurable results.

Highest-signal resume keywords

Meta Ads ManagementLead-Generation CampaignsCreative DevelopmentCampaign OptimizationCompetitor Research

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Campaign Performance AnalysisStatic Ad CreationDirect-Response AdvertisingData-Driven Decision MakingCreative Concept Development

Soft Skills

Attention to DetailProactive MindsetIndependent Work Ethic

Tools & Technologies

Meta Ads ManagerAI-Powered Creative ToolsCanvaPhotoshopAtrio

Industry Keywords

Home ServicesHVACRoofingPlumbingPest ControlLandscaping

About the role

Key responsibilities & impact

Manage, monitor, and optimize 10+ Meta Ads accounts across Facebook and Instagram
Build and optimize lead-generation campaigns for U.S. home services businesses
Analyze campaign performance and make data-driven decisions to improve cost per lead and lead quality
Test new audiences, messaging, offers, and creative variations
Develop ad concepts, hooks, messaging, and visual angles for home services audiences
Create static image ads and creative variations using AI-powered tools
Apply design judgment and refine AI-generated outputs to professional advertising standards
Identify effective ad elements and translate insights into new creative concepts
Research competitor advertising and identify winning creative patterns, offers, messaging, and visual styles
Use competitor insights to develop differentiated concepts and testing opportunities
Evaluate creative-level performance data to determine what to test next
Share insights, creative concepts, and campaign learnings with the internal team
Participate in occasional onboarding or internal discussions

Requirements

What you’ll need

Proven experience managing multiple Meta Ads accounts, ideally 10+ simultaneously
Strong experience running lead-generation campaigns, preferably for U.S. home services businesses such as HVAC, roofing, plumbing, pest control, or landscaping
Excellent creative instincts and strong understanding of direct-response advertising
Hands-on experience creating static ad creatives and using AI tools for creative generation
Strong competitor research, analytical, and campaign optimization skills
Ability to connect creative decisions to measurable campaign performance
Proactive, independent mindset with strong ownership and attention to detail
Experience with Meta Ads Manager and AI-powered creative tools such as Atrio, HeyGen, Claude, or comparable platforms
Familiarity with Canva, Photoshop, or similar design tools
Ability to learn new tools quickly
Performance-focused media buyer with strong creative capabilities, rather than a generalist digital marketer or e-commerce-only specialist

Benefits

Comp & perks

Direct client work, communication, service delivery, and independent handling of client-related matters
Payments handled directly by the client; salary paid directly to the worker
Vacation leaves and holidays aligned with the client's business needs and policies/preferences
Loom video application/interview process
Opportunity to showcase personality and strengths authentically during the application