Founding Product Marketing Lead

Elevation Capital

. Own content strategy end-to-end, from identifying interesting ideas to creating, publishing, and distributing content .

Posted 10/23/2026full-timeRemote • IndiaSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in content strategy, product marketing, and storytelling, with a strong ability to translate complex AI concepts into engaging narratives. Proven experience in developing distribution strategies and growing brand presence across digital channels, particularly LinkedIn.

Highest-signal resume keywords

Content Strategy DevelopmentB2B SaaS MarketingExceptional Written CommunicationStorytelling SkillsAI Product Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content CreationProduct PositioningMessaging DevelopmentVisual Content CreationCase Study DevelopmentDistribution StrategyCustomer Insights AnalysisEngagement MaximizationTechnical MarketingEmerging Format Experimentation

Soft Skills

Proactive Story UncoveringSimplifying Complex TopicsCollaboration with Design TeamsInterest in Emerging TechnologyCreative Problem Solving

Tools & Technologies

LinkedInBlogsProduct VideosInfographicsAnimationsCarouselsThought Leadership ContentCustomer TestimonialsMarket-Facing NarrativesContent Distribution Platforms

Industry Keywords

Product MarketingGrowth MarketingHigh-Growth Technology StartupAI ProductsB2B MarketingCustomer OutcomesSuccess StoriesEmerging TechnologyContent ProgramsTechnical Breakthroughs

About the role

Key responsibilities & impact

Own content strategy end-to-end, from identifying interesting ideas to creating, publishing, and distributing content
Proactively uncover stories across products, customers, research, engineering work, and industry
Turn complex AI concepts and technical breakthroughs into simple, engaging, and memorable narratives
Create content across LinkedIn, blogs, product videos, case studies, thought leadership, and emerging formats
Develop product understanding, positioning, messaging, and value propositions across the product portfolio
Translate product features into compelling stories about problems solved and value delivered
Partner with design to create high-quality visual content
Drive product videos, animations, carousels, infographics, launch assets, and other creative formats
Grow the company's presence across relevant channels, particularly LinkedIn
Develop distribution strategies to maximize reach, engagement, and qualified interest
Build founder-led and employee-led content programs
Experiment with new channels, communities, partnerships, and content formats
Identify use cases, customer outcomes, and success stories with customer-facing teams
Create case studies, testimonials, and market-facing narratives from customer insights and measurable results

Requirements

What you’ll need

3–7 years of experience in product marketing, growth marketing, content strategy, brand, or a related role, ideally at a high-growth technology startup
Experience marketing technical B2B SaaS or AI products
Exceptional written communication and storytelling skills
Ability to make complex topics simple, interesting, and memorable
Genuine interest in AI, emerging technology, and how new products are changing industries