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Elliptic

Global Customer Marketing Manager, Advocacy & Communities

Elliptic

. Grow Elliptic’s customer marketing program into a lifecycle program spanning signature, onboarding, adoption, renewal and advocacy .

Posted 11/3/2026full-timeNew York City • New York • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in customer marketing and lifecycle management, with a strong focus on building advocacy programs and community engagement in regulated industries. Proficient in designing automated workflows and collaborating with cross-functional teams to enhance customer experiences and drive adoption.

Highest-signal resume keywords
Customer MarketingLifecycle MarketingCustomer Advocacy ProgramAI Workflow AutomationRegulated Industry Experience

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Lifecycle Program DevelopmentOnboarding Journey DesignData GovernanceCommunity BuildingWorkflow AutomationPerformance MeasurementContent ReviewCustomer Engagement StrategiesProduct Update CommunicationCase Study Creation
Soft Skills
Cross-Functional CollaborationExecutive CommunicationRelationship BuildingCommunity EngagementLeadership
Tools & Technologies
HubSpotAI ToolsCustomer Success Management SoftwareMarketing Automation PlatformsData Analytics Tools
Industry Keywords
B2B SaaSFinancial ServicesComplianceDigital AssetsCustomer SuccessRegulatory Analysis

About the role

Key responsibilities & impact
  • Grow Elliptic’s customer marketing program into a lifecycle program spanning signature, onboarding, adoption, renewal and advocacy
  • Build a community of compliance practitioners who value participation and recommend Elliptic
  • Design and automate onboarding journeys for analysts, MLROs and executive sponsors using HubSpot account events
  • Incorporate Elliptic Learn into customer onboarding
  • Build automated product update and launch communications triggered by product and account data
  • Run executive briefings on product roadmaps, Intelligence research and regulatory analysis
  • Collaborate with Product on beta programs for key enterprise customers
  • Build renewal re-engagement workflows triggered by account health and run them with Customer Success
  • Build an advocacy program using call sentiment and engagement data to identify likely advocates
  • Create a pipeline for case studies, quotes, logos and speakers, including AI-generated first drafts with human approval
  • Increase the visibility of customer proof across case studies, review platforms and third-party coverage
  • Launch the Chief Customer Officer in Conversation program
  • Supply customer voices for ABM, paid channels, media, events and executive platforms
  • Build a compliance practitioner community through advisory boards, regional roundtables and peer working groups
  • Feed community themes back to Product, Intelligence and content teams
  • Support tier 1 events and the annual customer event with the Global Events Manager
  • Feed customer voices into industry associations
  • Build, maintain and improve agents and automated workflows, owning accuracy, performance and data governance
  • Review AI-produced content before it reaches customers or the market
  • Partner with CSMs to approve outreach and ensure automation respects account relationships
  • Spend saved time developing customer relationships, communities, advocates, events and thought leadership
  • Overhaul the existing marketing and advocacy program into a lifecycle program within the first six months
  • Build customer asset pipelines across geographies and ICPs
  • Identify relevant communities and create an engagement plan
  • Measure adoption, advocacy, references, program engagement, influenced pipeline, approved proof assets, community participation and workflow automation

Requirements

What you’ll need
  • 6+ years in customer marketing, lifecycle marketing or customer advocacy at B2B SaaS or technology companies
  • Ideally experience in financial services, compliance or digital assets
  • Track record of building a customer advocacy programme or practitioner community that people chose to join and stay in
  • Hands-on experience building AI workflows that replaced manual work
  • Strong cross-functional skills, especially with Customer Success and Sales
  • Confidence working with senior executives at customer organisations
  • Experience in a regulated industry
  • Comfort with the data governance required in regulated industries
  • Fluent English
  • Additional languages are a bonus
  • Based in, or able to regularly commute to, the regional hub location and willing to attend at least eight in-office days per month

Benefits

Comp & perks
  • Hybrid work arrangement with a minimum expectation of eight in-office days per month
  • Elliptic Learn incorporated into onboarding
  • Access to executive briefings, product roadmaps, Intelligence research and regulatory analysis
  • Participation in beta programs for key enterprise customers
  • Opportunities to build communities, advisory boards and peer working groups
  • Opportunities to support tier 1 events, including the annual customer event
  • Opportunities to create thought leadership content with the Chief Customer Officer