Director, Content Marketing

Emburse

. Own the content strategy and editorial calendar across blogs, case studies, whitepapers, analyst reports, and thought leadership .

Posted 10/21/2026full-timeToronto • CanadaLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B content marketing and strategy, with a strong focus on SEO and AEO/GEO practices for effective content discovery. Proven ability to lead teams, manage agency relationships, and connect content performance to pipeline outcomes.

Highest-signal resume keywords

B2B Content MarketingContent Strategy LeadershipSEO and AEO/GEO PracticesContent Measurement FrameworkAgency Relationship Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content StrategySEOAEOGEOContent MeasurementEditorial DirectionAI-Assisted Content WorkflowsWriting and EditingDemand GenerationPipeline Outcomes

Soft Skills

CollaborationCommunicationCoachingPresentation SkillsTeam Management

Certifications & Qualifications

Bachelor’s Degree

Industry Keywords

SaaSFintechFinancial ServicesContent MarketingThought Leadership

About the role

Key responsibilities & impact

Own the content strategy and editorial calendar across blogs, case studies, whitepapers, analyst reports, and thought leadership
Align content with active go-to-market campaigns and Emburse’s Expense Intelligence brand narrative
Own content-to-campaign mapping, targeting 80–90%+ of content tied to active GTM campaigns
Collaborate with the Social/Demand Gen team so content strategy informs social content and campaign amplification
Partner with PR & AR, Product Marketing, and Demand Gen on campaigns, launches, and announcements
Manage and develop the Content Writer through editorial direction, review, and craft coaching
Manage agency and contractor relationships, including briefing, governance, and quality control
Oversee AI-assisted drafting workflows while maintaining human editorial judgment
Own AEO/GEO content strategy for LLM-driven discovery alongside traditional SEO
Build and maintain a content measurement framework connecting performance to pipeline and MQA influence
Deliver quarterly content strategy and performance readouts to Brand Marketing leadership
Collaborate with the Multimedia Creator to integrate video into content strategy
Ensure content reflects Emburse’s brand voice and messaging framework across formats and channels

Requirements

What you’ll need

Required: Bachelor’s degree
Required: 7–10 years of proven experience in B2B content marketing or content strategy, ideally in SaaS, fintech, or financial services
Required: 3+ years leading content strategy or managing writers and agencies
Experience managing external agencies or freelance contributors, including contract oversight and quality governance
Proven ability to build and scale an editorial function connected to demand generation and pipeline outcomes
Strong grounding in SEO, plus working knowledge of AEO/GEO practices for LLM-driven content discovery
Comfortable shaping the work of an adjacent Social team without a reporting line into it
Ability to manage and grow a direct report and manage external agency relationships
Excellent writing and editing skills across executive-level and technical B2B content
Experience building or governing AI-assisted content workflows with strong human editorial judgment
Ability to build a content measurement framework connecting content to pipeline and MQA influence
Strong verbal, written, and presentation skills
Willingness to travel occasionally (0–10%) for team, agency, or company events

Benefits

Comp & perks

Occasional travel (0–10%) for team, agency, or company events