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Expansion Manager
Emma – The Sleep Company. Develop Emma's franchise network in Germany and ensure its success .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in franchise network development and project management, with a strong focus on lead generation strategies and stakeholder management. Fluent in German and English, with a proven ability to negotiate agreements and build long-term partnerships.
Highest-signal resume keywords
Franchise DevelopmentProject ManagementLead Generation StrategyStakeholder ManagementBusiness Development
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Franchise Agreements NegotiationMarket AnalysisStrategic PlanningFinancial PlanningOperational Planning
Soft Skills
EmpathyNegotiation SkillsResilienceSelf-RelianceOrganizational Skills
Certifications & Qualifications
Degree in Business AdministrationDegree in Marketing
Industry Keywords
Franchise NetworkStore LaunchMarket MasteryExpansion PotentialCatchment Areas
About the role
Key responsibilities & impact- Develop Emma's franchise network in Germany and ensure its success
- Define and drive a lead generation strategy to identify and attract qualified franchise candidates in the German market
- Manage internal and external stakeholders, including internal teams, prospective franchisees, legal partners, and real estate partners
- Build market mastery and ownership, including local dynamics, competition, catchment areas, and expansion potential
- Develop a strategic franchise network expansion plan covering legal, financial, operational, and marketing aspects
- Negotiate franchise agreements and build trusted, long-term partner relationships
- Demonstrate high performance and leadership as an inspirational example for team members
Requirements
What you’ll need- More than 2 years of experience in project management or network/franchise development
- Availability to travel
- Fluent in German and English
- Experience in franchise development or store launches in Germany is a plus
- Entrepreneurial mindset with strong empathic and negotiation skills
- Resilience and ability to drive projects to completion successfully and on time
- First-hand experience in business development, partnership management, or lead generation is a plus
- First-hand experience in launching a store or franchise is a plus
- Sense of responsibility, self-reliance, and a structured way of working
- Ability to organize and coordinate independently
- Passionate, self-confident, and comfortable approaching new people
- A completed degree in Business Administration, Marketing, or a related field is a plus
Benefits
Comp & perks- Responsibility and decision-making authority from your first day
- The opportunity to work on challenging tasks that contribute to your professional growth
- Work independently and as part of a dedicated, international team
- Private Health Insurance
- 24 vacation days per year, with 1 extra day per year worked (until a limit of 29 days per year)
- 22 remote days per quarter policy
- Work with and learn from experts in diverse fields
- Company events
- Pet-friendly office